Election night is Calm’s ‘Super Bowl,’ so it’s buying 30 seconds of silence on CNN and ABC

Four years ago, as CNN anchors John King and Wolf Blitzer analyzed the results rolling in across various state districts, extending the hours-long back-and-forth banter trying to parse who would win the 2020 U.S. presidential election, suddenly the broadcast was interrupted by 30 seconds of rain falling on leaves.  These moments of calm were strategically placed ads by the Calm meditation app, which also sponsored CNN’s “key race alerts” throughout the night. These moves helped crown...