Over three decades, the Electronic Arts (EA) built its soccer video game into a $2 billion annual franchise, and it had one name: FIFA. That ended last year after a financial dispute with the global sport’s governing body, and the game was rebranded EA Sports FC. The FC stands for football club, and the company took that designation seriously with a brand positioning that leaned into the idea that players should feel like members of a new football club and not just a video game...
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