DoorDash’s CMO isn’t afraid to take risks—as long as it gets people excited about delivery
news via Fast Company - co-design in Design
The Super Bowl is known for its ambitious ads, which represent the most enterprising work of America’s chief marketing officers. Even inthat context, DoorDash CMO Kofi Amoo-Gottfried’s concept for the 2024 telecast stood out. The commercial took the brand’s longtime business proposition that you can DoorDash just about anything and offered fans a chance to win every single other product advertised during the Super Bowl—delivered via DoorDash, of course. Working with the agency...
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