Discomfort Drives Change. When and How Can Brands Make It Happen?

What makes you look at Molly Baz's latest campaign for Bobbie? Breasts? Breastfeeding? Formula feeding is very, very normal. But it is still not normalized. There's a stigma that exists within the parenting community, particularly for mothers who, to an outsider's eyes, appear to have the option to breastfeed. My hot take: Brands owe us...