Dill toothpaste and pickle margaritas: How Grillo’s wacky pickle collabs have made the brand blow up

If you’re an upstart pickle brand in a sea of grocery store staples, it sure as hell helps to have a great gherkin. But a personality doesn’t hurt, either—especially in a category that almost entirely lacks any identifiable ones. Enter the cult-fave brand Grillo’s. Since launching in a wooden cart in Boston in 2008 (shucking two spears for a buck), the brand has boomed far beyond Beantown, and is now available in 26,000 stores nationwide. They’ve done it all with just cucumbers,...