Yesterday, Elon Musk showed up to the Madison Square Garden rally of former President Donald Trump in a curious hat. It was black and embroidered with “Make America Great Again,” rendered in blackletter, the jagged letterform style often found in the logos of heavy-metal bands. “I’m dark gothic MAGA,” Musk told the crowd. But people had other ideas for what he was trying to evoke with his look. In no time, the internet erupted with opinions about the hat and its lettering. Some...

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