Conduct stellar user research even faster with this Google Ventures formula

This is an excerpt from Learn More Faster: How to Find Your Bullseye Customer and Their Perfect Product, now available from Google Ventures. It has been lightly edited for clarity and length. It’s undeniable that early-stage founders are under intense pressure to figure out exactly what to build and to have unique insights about their target audience. Teams can collect usage data after building and launching their products, but those numbers often don’t lead to truly...