Chooch’s Branding Embraces Authenticity Through Playful Imperfection abduzeedo1106—24 Discover how amStudio’s branding and visual identity of Chooch captures authentic, handmade aesthetics for fashion accessories. Chooch, formerly known as Flat Fifteen, has redefined its brand to better reflect its founder Francesca Kappo’s evolving vision. With the guidance of amStudio, this rebrand has transformed the brand’s identity from a broad handmade focus to...

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