The work of long-time Core77-fave NOOKA—founded by Matthew Waldman—is the subject of a newly-released book, Designing Time, a lavish and time-travel-y chronicle of the brand's evolution and its efforts to make us rethink how we perceive the formal intersection of time and design. "The Future Should Not Look Like the Past" offers a deep dive into NOOKA's journey, from its inception to its impact on the design landscape. Established in the late 1990s, NOOKA was a pioneer in creating...
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