Catalogs are smaller this holiday shopping season as brands try to reach customers other ways

Retail companies found that they could treat catalogs with fewer pages as a marketing tool and include QR and promo codes to entice customers to browse online and complete a purchase. Honey, they shrunk the catalogs.While retailers hope to go big this holiday season, customers may notice that the printed gift guides arriving in their mailboxes are smaller.Many of the millions of catalogs getting sent to U.S. homes were indeed scaled down to save on postage and paper, resulting in...