Cami Téllez, cofounder of Parade underwear, wants to revive this 55-year-old hosiery brand

In 2019, Cami Téllez started the underwear company Parade from her dorm room. It was a distinctly 21st-century operation that grew into a $200 million business by tapping into the DTC zeitgeist. Now, Téllez is working with a new undergarment company—one that has a storied, and largely offline, heritage. Téllez is joining L’eggs, the 55-year-old hosiery brand that was acquired from Hanes by Westport Connecticut-based private equity firm Windsong Global. As part of the acquisition, the...