Black Friday transforms consumerism into a blood sport. Even before the Thanksgiving meal is over, Americans are scanning brands’ websites for promotions. The day itself is the biggest day of the year for in-person shopping, as people brave the crowds to score deals. But the day is also a disaster for the planet. One study, from the University of Leeds, found that 80% of Black Friday purchases are discarded after minimal use. And those are items that people keep. Consumers return...

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