Baijiu makes its way West, heating up a spirits turf war with China

Makers of the Chinese liquor baijiu are reformulating the fiery grain liquid to appeal to a wider client base, including cocktail drinkers in New York, Los Angeles, and London, as sales at home slow. While sales in China are still rising, top baijiu makers like Kweichow Moutai face far slower growth than in the past as younger generations increasingly opt for alternatives to the country’s national liquor. Now, in a bid to find new pockets of growth, some major makers of the...