After several deaths and a massive recall, can Boar’s Head save its brand?

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Lately, food recalls have been on the rise—they are more numerous than they’ve been since before the pandemic—but the Boar’s Head recall has been a cut above, at least in terms of the attention it’s received. Part of the problem for the venerable purveyor of premium-positioned deli meats is that the recall feels like a drawn-out affair. It was announced in July, initially...