A tale of two dupes: How Beautyblender and Lululemon are fighting back against copycats

Beautyblender CEO Rea Ann Silva has watched the rise of Beautyblender dupes for years, but last year marked a turning point. When she discovered that major retailers were stocking dupes alongside her Beautyblenders, it became clear to her that dupe culture wasn’t going anywhere.  Silva launched Beautyblender in 2002, and by 2013, the signature $20 teardrop-shaped makeup sponges were being sold nationwide at Sephora. A decade later, in 2023, the global Beautyblender market was valued...