A simple detail turns this new toiletry bag into a brilliant design

Steph Hon has been called crazy several times. In 2020, she launched a brand called Cadence that sells small magnetic capsules made from ocean-bound plastic, for carrying toiletries on trips. Investors and other entrepreneurs told her she was nuts; nobody would spend upwards of $20 for a premium container, no matter how well designed it was. But they were wrong. Cadence now has a cult following, is sold at The Container Store and the MoMA Store, and has an enviable list of angel investors,...