9 of the most impactful CMOs share their lessons from 2024—and predictions for 2025

As the year 2024 comes to an end, I’m looking back and thinking about what a marketer’s calendar looked like. Given the pace of culture, it’s measured less in months, days, and weeks, and more in hours. Yet there are moments and events that anchor so much brand activity, from the Super Bowl, to the Olympics, sports playoffs to award shows. Meanwhile, there are the constant cultural moments created by an always-on audience that brands are both excited and terrified by. Oh, and then there was...