Forget basic chatbots. The technology exists to transform how we book trips—companies just aren’t taking the time to implement it. Recently, I attempted to plan a road trip through Canada. What should have been exciting—imagining stunning national parks and scenic drives—became a digital nightmare of juggling 50 different websites. Just figuring out the basics was exhausting: Could I take my dog to the parks? Were there direct flights? What activities would be good for my three kids?...
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