Ahhhh, the holidays. Depending on where you live in the world, that term could mean anything from the last few days of December to two full months at the end of the year. As a result, starting shortly after Halloween, brands begin to roll out a steady drip of advertising that aims to tap into the traditions, hype, and emotions that surround the days between Thanksgiving and New Year’s Eve. What constitutes a great holiday ad is subjective. So let’s review the criteria for my personal...
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