3 classic Levi’s ads that Beyoncé needs to remake next

When Beyoncé dropped her hit Cowboy Carter album in March, no one could’ve been happier than the folks at Levi’s. Having the 17th track, “Levii’s Jeans,” one extra vowel away from its signature product would be any marketer’s dream. Now the brand has dropped the first installment of an official collab campaign, with Beyoncé starring in a remake of its classic 1985 “Launderette” commercial. In what Levi’s calls “a series of chapters,” the new campaign created with agency...