Web Developer, Brand Marketing

Job Title

Web Developer, Brand Marketing

Job Family

Job Description

What starts with YOU, moves the world!

Hyster-Yale Group, Inc. (HYG), a world-class manufacturer of industrial lift trucks, has an outstanding opportunity for an exceptional and talented Web Developer, Brand Marketing based at our Greenville , NC .

What you will do

• Responsible for managing and maintaining content and assets on public websites (~~~ & ~~~) and the Partner Portal.

• Design and develop customized components for digital platforms, create, code, and test marketing emails, and set up assets (landing pages, forms, and canvases) for marketing campaigns.

• Responsible for utilizing the latest technologies to develop dynamic webpages, HTML emails, graphics, interactive web applications, digital sales tools, and digital marketing solutions supporting Hyster-Yale Group's global web presence.

• Develops and manages web solutions for lead generation, nurturing campaigns and programs designed to support the full customer buying cycle to ensure overall profit growth and margin demand.

• Research, test, and analyze our brand websites for user experience, SEO (Search Engine Optimization), and accessibility.

• Delivers technical content guidance for the organization's Content Management System (CMS), providing input and direction for global governance, UX and functionality enhancements as well as support and training to Hyster-Yale Group content authors.

Who you are

• Highly motivated: Enthusiastic about taking action and leading projects from beginning to end.

• Self-starter:Take initiative and act proactively. Able to work independently and establish personal work plans. Thrives in an ambiguous work environment and be successful with minimal supervision.

• Organized: Capable of managing multiple concurrent projects with varying timelines and asset requirements.

• Passionate about products: Can persuasively influence others with their knowledge and excitement about material handling.

• Articulate and informative communicator/writer: Can comfortably converse and present to all levels of clientele. As well as problem solve and internally communicate to get initiatives accomplished.

What you will need

• BA/BS degree required. An additional 4 years of experience may be considered in lieu of degree. Marketing or Web Development related discipline preferred.

• 5 years relevant experience. An advanced degree may count toward years of experience.

Skills, Experience & Abilities      

• Web development skills including HTML programming, .NET programming, JavaScript programming, React development, ~~~, CSS development, responsive design development, database connectivity, and user interface development, Episerver or other CMS.

• Graphic design/editing skills that include utilizing Adobe Creative Cloud applications.

• Video editing skills using the Adobe Creative Cloud suite.

• Capability to communicate with internals, dealers, vendors, and media representatives.

• Product knowledge and overall understanding of the lift truck marketplace.

• Good SaaS system implementation skills.

Who we are

HYG designs, engineers, manufactures, markets, and services a complete range of application-tailored lift trucks, attachments and fuel cell solutions that are transforming the way the world moves materials. As a global leader in the Materials Handling industry, HYG have been building relationships with our customers, suppliers, dealers, and employees for over 90 years.

What we offer

Hyster-Yale Group offers competitive pay, tuition reimbursement, supportive work environment, hybrid work option , and opportunities for growth and development. A full benefits package: paid time off; medical, dental, vision, and life insurance, employer-sponsored profit sharing and 401(k).

#LI-RITB

#LI-Hybrid

Job ID

0817

Employment Type

Full time

Work Hours

40

Travel Required

1-10%

Primary Location

HYG US Greenville, NC (Headquarters)

Address

1400 Sullivan Drive

Zip Code

27834

Field-Based

No

Relocation Assistance Available

No

We are an equal opportunity employer with an excellent benefit package including medical, dental and life insurance, 401(k) and profit sharing.

EOE/Minorities/Females/Veterans/Disabled