• Vice President, Marketing - Demand Generation

    SymphonyAI • New York, NY 10001

    Job #2816889947

  • Job Description:

    Overview:

    We are seeking an experienced and results-driven

    Vice President of

    Marketing

    Demand

    Generation

     to lead and scale our

    demand

    generation

    strategies and initiatives. In this executive role, you will be responsible for developing and executing a comprehensive

    marketing

    plan that drives lead

    generation

    , brand awareness, and customer acquisition, ultimately contributing to revenue growth. The ideal candidate will be a strategic thinker, a team leader, and an expert in utilizing data-driven

    marketing

    techniques across multiple channels.

    Key Responsibilities:
    • Lead

      Demand

      Generation

      Strategy:       Develop and execute an integrated

      demand

      generation

      strategy to drive qualified leads, enhance brand visibility, and increase sales pipeline across various verticals and regions.
    • Optimize

      Marketing

      Campaigns:       Oversee the creation, execution, and optimization of multi-channel

      marketing

      campaigns, including digital advertising, email

      marketing

      , content

      marketing

      , events, and social media to generate high-quality leads.
    • Data-Driven Decisions: Use data analytics to evaluate campaign performance, identify growth opportunities, and ensure maximum ROI on all

      marketing

      initiatives.
    • Sales Alignment: Collaborate closely with sales leadership to align

      demand

      generation

      efforts with sales goals and improve the lead-to-conversion process.
    • Team Leadership & Development: Build, mentor, and manage a high-performing

      demand

      generation

      team, setting clear objectives, providing coaching, and ensuring continuous professional development.
    • Budget Management: Oversee the

      demand

      generation

      budget, ensuring effective allocation of resources to maximize results.
    • Brand Messaging & Positioning: Ensure consistent messaging and branding across all

      demand

      generation

      activities that resonate with target audiences.
    • Lead Nurturing & Lifecycle

      Marketing

       Develop and refine lead nurturing strategies to increase engagement and conversion through targeted content and outreach at every stage of the customer lifecycle.
    • Market Research & Competitive Intelligence: Conduct market research to identify industry trends, competitive landscape, and customer needs to ensure

      marketing

      strategies are innovative and effective.
    Qualifications:
    • Experience: Minimum of 10+ years of experience in

      demand

      generation

      marketing

      , or related fields, with at least 5 years in a leadership position. Proven track record of scaling

      demand

      generation

      programs and driving substantial revenue growth.
    • Expertise: Strong knowledge of digital

      marketing

      channels, including email, paid media, SEO, SEM, social media, content

      marketing

      , and ABM (Account-Based

      Marketing

    • Leadership: Excellent leadership, communication, and interpersonal skills. Ability to motivate and inspire a team while collaborating cross-functionally with sales, product, and other departments.
    • Analytical Mindset: Strong ability to analyze data, track key performance metrics, and adjust strategies to improve results. Experience with

      marketing

      automation tools and CRM platforms (e.g., Salesforce, HubSpot, Marketo).
    • Strategic Thinking: Demonstrated ability to think strategically and execute tactically in a fast-paced, results-oriented environment.
    • Education: Bachelor’s degree in

      Marketing

      , Business, or a related field; MBA or other relevant advanced degree is a plus.

      LI-KV1

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