Strategic Content Manager - Partner Marketing

Career Growth, Flexibility and Collaboration!

Entrust is an innovative leader in identity-centric security solutions, providing an integrated platform of scalable, AI-enabled security offerings. Headquartered in Minnesota, we offer our colleagues the ability to work globally, in a flexible and collaborative environment. Our team makes an impact!!

The Company: Entrust relies on curious, dedicated and innovative individuals whom anticipate the future and provide solutions for a more connected, mobile and secure world. Entrust's technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers.

We Believe: Securing identities is most effective when we value all identities. We are committed to ensuring that, through diversity and inclusion, the many voices that make up our communities are heard. From unconscious bias training for managers to global affinity groups that create connections both within and across our enterprise, Entrust expects and encourages all individuals to accept and respect one another. And, of course, to be themselves.

Position Overview:

We are seeking a proactive, dynamic Strategic Content Manager to join our Partner Marketing team. This individual will be responsible for developing and executing a comprehensive content strategy that drives engagement and supports our channel partners in promoting our solutions. The ideal candidate will be both strategic and hands-on, with experience in creating a variety of channel-focused content types, including webinars, blogs, demand generation emails, social media posts, and long-form content. An experienced marketer with a strong understanding of the channel ecosystem is required.

In this role, you will be responsible for developing and executing content marketing strategies that drive partner engagement, lead generation, and overall revenue growth. You will collaborate with cross-functional teams and external partners to create impactful marketing programs that align with our business objectives. Please note: this role also includes content creation; not just strategy.

Responsibilities:

• Content Strategy Development: Collaborate with cross-functional teams to develop a content strategy that aligns with our goals and enhances partner engagement.

• Content Creation: Write, edit, and publish high-quality content tailored for partners, including:

• Blog posts and articles

• Webinar scripts and promotional materials

• Demand generation emails

• Social media posts and graphics

• Long-form content such as whitepapers and case studies

• Product-focused channel sales enablement materials (e.g., sales playbooks, call scripts, with-partner enablement materials, etc.)

• Partner Engagement Campaign Management: Plan, write, and implement partner engagement campaigns targeting partners and their customers, utilizing various channels including email, social media, webinars, and events.

• Collaboration: Work closely with internal teams, including sales, product marketing, and creative, to ensure content is aligned with overall messaging and branding.

• Performance Analysis: Monitor and analyze the performance of partner marketing content initiatives, utilizing metrics and insights to optimize campaigns and report on ROI. Report insights and refine strategies to improve future content efforts.

• Industry Research: Stay informed about cybersecurity trends and partner needs to create relevant and timely content that resonates with our audience.

• Partner Support: Act as a resource for key partners, alliances, and distributors providing them with the tools and content they need to effectively promote our solutions.

• Other duties as assigned

Qualifications:

Basic Qualifications

• Bachelor's degree (or equivalent) in marketing, communications, or business required

• 5+ years of experience in partner marketing or channel marketing

• Proven content strategy experience within the tech industry

• Strong analytical skills, with experience interpreting data and using it to drive strategy

• Exceptional writing skills, with the ability to craft engaging content in various formats

• Proven track record of developing and executing successful partner engagement campaigns

• Excellent communication and interpersonal skills, with a knack for building strong relationships with partners and internal teams

• Experience with using marketing automation platforms, CRM systems, and social media management tools (e.g., Eloqua, Salesforce, Sprout Advocacy) to execute content strategy

• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment; ability to lead complex projects from concept to implementation

• Willingness to work on a small but mighty team, meaning a lot of times we must pitch in and help other team members. Note: if you've ever said the words "that's not my job" please do not apply.

• Must be able to lawfully work within the country of employment and have unrestricted work authorization for that country

Preferred Qualifications :

• Proven content strategy experience within the Cybersecurity or Identity SaaS sectors

• Solid understanding of current content marketing trends including the use of AI-based tools

• Strong understanding of SEO, SEM, and other digital marketing strategies

• Basic knowledge of design software tools for creating visually appealing content

Compensation Range

The anticipated starting base pay for this position is: $107,151-$157,155 per year (in the primary posting location). Actual compensation will be determined based on geographic location, education, skills and experience. This position is also eligible for the company's discretionary annual incentive plan. In addition to your pay, Entrust offers eligible colleagues and their dependents comprehensive health and well-being programs which include medical, vision, dental, a generous 401(k) matching contribution, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement. Please speak with the recruiter for more details. Note: Benefit and Compensation programs are subject to eligibility requirements and other terms of the applicable plan or program. Entrust has the right to end, suspend or amend any of its plans at any time in whole or in part.

For US roles, or where applicable:

Entrust is an EEO/AA/Disabled/Veterans Employer

For Canadian roles, or where applicable:

Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.

If you require an accommodation, contact ~~~ .

Recruiter:

Richa Srivastava

~~~

Entrust is an innovative leader in identity-centric security solutions, providing an integrated platform of scalable, AI-enabled security offerings. We enable organizations to safeguard their operations, evolve without compromise, and protect their interactions in an interconnected world - so they can transform their businesses with confidence. Entrust supports customers in 150+ countries and works with a global partner network, we are trusted by the world most trusted organizations.