Tech Town Detroit • Detroit, MI 48202
Job #2739542164
Description:
About the Organization
TechTown is Wayne State's entrepreneurship hub. We empower Detroit-based startups and local businesses by providing resources, collaborative workspace and education for entrepreneurs that will further accelerate inclusive economic development across Detroit.
About the Opportunity
The Strategic Brand Manager is responsible for building and executing a creative marketing strategy that sets TechTown Detroit apart from its competitors, builds high visibility and deep connection to brand and helps drive the organization toward fulfilling its goals. The Strategic Brand Manager oversees all identity-related aspects of marketing and ensures both internal and external communication materials are on brand.
The Strategic Brand Manager has a deep understanding of TechTown's goals (overall goals, programmatic goals and marketing and communications-specific goals) and is a proactive impact player in presenting innovative and effective strategies to help teams reach target audiences and said goals through brand messaging and storytelling. A successful candidate in this role will embrace the full scope of work by TechTown and Wayne State University's Division of Economic Development (DEED) including 20+ unique programs and services offered through its collective mission.
The Strategic Brand Manager will be actively hands-on in both leading brand engagement and executing in creation of materials the marketing and communications team is responsible for. This role supports both TechTown Detroit and Wayne State University's Division of Entrepreneurship and Economic Development marketing and communications needs.
Reporting to the Director of Marketing and Communications, the Strategic Brand Manager will collaborate closely with the Associate Director of Marketing and Communications, the Digital Marketing Manager, other members of the Marketing and Communications team, internal and external stakeholders across TechTown, Wayne State University and its Division of Entrepreneurship and Economic Development.
The Impact You Will Make
Branding and Creative Direction
Strategy
Requirements:
What You Will Bring to the Table:
To Apply:
Please apply by submitting your 1.) application, 2.) cover letter, and 3.) portfolio of previous work samples in the "Upload Additional Files" section. Only applications with all required items will be considered for the role.
Salary:
The budgeted salary range for this position starts at $70,000 and may be adjusted according to qualifications and experience.
The Perks:
echTown offers generous health and dental plans as well as vision, life insurance, short-term disability, a 401(k) plan, and a team member assistance program. Full-time team members also receive:
Work Arrangements:
Most TechTown team members (including this position) are assigned to work remotely (with occasional in-person collaborative meetings required).
Accessibility:
At TechTown Detroit, we are committed to fostering an inclusive, accessible environment, where all team members, clients, and tenants feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live in and serve, and creating an environment where everyone has the opportunity to reach their ~~~ you are a candidate with a disability and need an accommodation to complete the application process, email our Human Resources department at ~~~. Include your full name, the best way to reach you, and the accommodation needed to assist you with the application process.
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