Sr Dir-Enterprise Loyalty

Your Impact

The Senior Director of Loyalty will lead the development and implementation of a Loyalty strategy that drives deeper relationships with Lowe's DIY and Pro customers. This position will work with senior business leaders to define and deliver best-in-class loyalty benefits, experiences and communications that drive customer acquisition, retention and growth. The Senior Director of Loyalty will partner closely with the technology, online and data analytics teams to set the requirements and capabilities needed to enhance the utilization of customer interactions and data to deliver relevant and valuable experiences for the customer, both online and in-store. In addition to driving the Loyalty strategy and implementation, this position will be accountable for working cross-functionally and with partners within Marketing daily to execute tactics and campaigns that deliver value to the customer and incremental business impact. As part of the larger Customer Marketing team, the Senior Director of Loyalty will play a key leadership role in connecting the Loyalty strategy to the Personalization engine that works in parallel to increase sales and customer lifetime value.

What you will do

• Partner with business stakeholders to design, build and implement Loyalty strategy and roadmap for DIY and Pro customers.

• Develop and direct the loyalty program management experience, from conception, building the business case for loyalty and ultimately administering the program offerings.

• Identify data and technology requirements to implement Loyalty.

• Partner with finance to drive profitability of the program.

• Anticipates business challenges, addresses conflicting priorities, and supports and promotes cross functional integration of the Loyalty program.

• Develop and structure a focused loyalty strategy and integrate across the enterprise.

• Identify process changes needed to implement and run Loyalty at scale.

• Drive decision making regarding platforms and external partners needed to enable loyalty offerings.

• Create design and program measurement, enable and provide common capabilities across functions.

• Interacts with internal and external executive-level management, requiring negotiation of business critical initiatives.

• Partner across Marketing to deliver campaigns that deliver value to the customer.

• Ensure effective capture and usage of customer data to improve relevance in Loyalty marketing communications.

• Manage and develop team of high-performing individuals to design and deliver best-in-class Loyalty offering and experience.

Required Qualifications:

• Bachelor's Degree in Business, Marketing or related field

• 12 years Loyalty, Customer Relationship Management or related experience

• 8-10 Years Supervisory Experience

• 8-10 Years Experience working closely with senior leadership

Preferred Qualifications:

• Master's Degree in Business, Marketing or related field

About Lowe's

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit ~~~.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit ~~~.