SEO Analyst

The SEO Analyst will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers for our portfolio of sites. This role will work primarily with our News and Sports sites.

Successful candidates will have proven success working with, and optimizing, multiple sites. This role will report into the News SEO Director, but will also have a dotted line to the Sports SEO Director

Primary Responsibilities

Perform day-to-day SEO operations including keyword research, on page auditing, and technical auditing

Continually audit and, working with the News and Sports SEO Directors and editorial teams, creatively adjust content strategy to maximize quality, converting traffic

Use SEO tools effectively to identify opportunities

Monitor SEO performance against agreed upon KPIs

Provide reports to demonstrate success of SEO strategies

Collaborate with internal teams Product, Editorial, etc. to improve effectiveness of SEO tactics

Stay up-to-date on SEO industry trends/news

Basic Qualifications

3 years of experience within an SEO role

Strong knowledge of SEO standard processes, search engine algorithms, and SEO tools

Experience working with SEO tools - crawlers, GSC, competitive analysis, keyword tools, etc

Excellent verbal and written communication skills

Ideally, experience with News SEO Google News / Discover / Bing News

Ideally, experience with Adobe Analytics

Ability to work collaboratively with cross-functional teams

Preferred Qualifications

4+ years of experience within an SEO role

CBS Sports, a year-round leader in cross-platform sports coverage, broadcasts a portfolio of events on the CBS Television Network, including THE NFL ON CBS; college football, including the SEC ON CBS; college basketball, including the NCAA Division I Men's Basketball Championship; golf, including The Masters, PGA Championship and PGA TOUR; soccer, including the UEFA Champions League and NWSL; and CBS SPORTS SPECTACULAR.

In addition, the division includes CBS SPORTS NETWORK, the 24-hour cable home of CBS Sports which televises live sports programming throughout the year, including college football and basketball games, UEFA Champions League and Europa League action, Italy's Serie A matches, Concacaf national team competitions, as well as a full slate of original programming and studio coverage.

CBS Sports also delivers an extensive lineup of global soccer coverage on Paramount+, including every UEFA club competition match, all Serie A matches as well as Concacaf national team competitions, and produces INSIDE THE NFL for Paramount+. CBS Sports Digital's multi-platform offerings include ~~~ and the CBS Sports apps for mobile and connected TV devices; the 24/7 streaming sports news network CBS Sports HQ; 247Sports; MaxPreps; CBS Sports fantasy games; and SportsLine.

ADDITIONAL INFORMATION

Hiring Salary Range: $56,000.00 - 70,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

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Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access ~~~ as a result of your disability. You can request reasonable accommodations by calling ~~~ or by sending an email to ~~~. Only messages left for this purpose will be returned.