Senior Marketing Technology Specialist

Description We are offering a contract employment opportunity based in King of Prussia, Pennsylvania, for a Digital Marketing Specialist role, with a focus on providing technical and operational support in a fully remote setting. The role is within the telecom industry, where you will be assisting with day-to-day ticket support, implementing marketing strategies, and handling various technical aspects of our digital platforms.

Responsibilities

• Provide daily technical support to the marketing team, prioritizing requests from stakeholders and reporting on their status.

• Be accountable for the ongoing support of the digital platforms, including updates, training, and process governance.

• Define and implement new projects based on additional features or functionalities in existing technology to ensure full usage and adoption across marketing.

• Optimize and redefine the technology selection process under the guidance of the Marketing Technology Manager, ensuring best practices for vendor selection and onboarding.

• Develop and manage the execution of new hire onboarding programs, updates to existing technology, and communicate these changes to the larger team.

• Support the Marketing Technology Manager in ensuring appropriate capabilities and performance indicators are defined and managed to improve marketing effectiveness.

• Handle day-to-day ticket support, reviewing data on our 24-hour web platform to ensure correct setup for campaigns.

• Develop expertise in the intersection of marketing and technology, keeping current with evolving marketing solutions and capabilities.

• Support the execution of the marketing technology roadmap, working with delivery partners and vendors to utilize and expand our marketing technology capabilities.

• Provide operational and technical experience, preferably with Salesforce, to support day-to-day functions and best practices training. Requirements - Proficiency in digital marketing strategies and tools.

• Strong understanding of customer service principles and practices.

• Excellent communication skills, both written and oral.

• Proven experience in sales, particularly in a digital environment.

• Ability to create detailed documentation for marketing campaigns and projects.

• Experience in reporting and data analysis.

• Knowledge of marketing principles and best practices.

• Ability to provide training and support to team members.

• Experience in operations and project management within a marketing context.

• Technical support skills, particularly in relation to digital marketing tools and platforms.

• Proficiency in data analytics and interpretation.

• Knowledge of compliance requirements within the marketing industry.

• Experience in planning processes and project timelines.

• Ability to conduct thorough reviews of marketing materials and strategies.

• Project management skills, including the ability to manage multiple projects simultaneously.

• Understanding of how to manage time effectively and prioritize tasks.

• Experience with workstation support and troubleshooting.

• Ability to conduct audits of marketing campaigns and strategies.

• Understanding of pricing strategies within the context of digital marketing.

• Experience working with vendors and external partners.

• Troubleshooting skills, particularly in relation to digital platforms and tools.

• Experience in onboarding new team members or clients.

• Knowledge of implementation processes for marketing campaigns or projects.

• Strong digital skills, including knowledge of social media platforms, SEO, and email marketing.

• Ability to drive productivity within a team.

• Willingness to travel for work if required. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (~~~) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit ~~~ for more information.

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