Senior Manager, Digital Insights

Job Description:

Job Summary

The Senior Manager of Digital Insights leads the team responsible for providing actionable customer & market insights related to the digital retail business. They serve as a trusted advisor to the digital strategy, merchandising, and product teams to aid in a deeper understanding of how customers are engaging with Walgreens digitally and what is occurring in the digital market landscape. Projects focus on customer behavior insights, digital market share analysis, customer segmentation, competitor trends, mobile app and website engagement, category insights, and other ad hoc analyses to support business goals.

Job Responsibilities

• Lead, develop and coach a team of market researchers.

• Guide the design and development of primary research leveraging a wide range of methods and appropriate sampling techniques.

• Ensure studies are completed with excellence, with high quality deliverables and actionable insights.

• Build team's skills by identifying training needs and active coaching.

• As a member of key business teams, share and embed understanding of the consumer. Identify strategic initiatives where research is needed and ensure it is done in time to impact decisions. Make strong recommendations and guide interpretation of results throughout the planning and execution phases.

• Be a thought leader, leading strategic research to guide the direction of the company, ensuring alignment with customer needs and bringing modern and progressive approaches and techniques that bring the voice of the consumer to life.

• Partner with Insights to integrate sales data and consumer data into one cohesive view.

• Develop and strengthen existing vendor partnerships, and continually explore new partnerships and methods to stay on cutting edge of research. Identify and partner with best in class research suppliers to design leading edge research and ensure flawless execution and delivery of results.

• Work with Market Research Director to prioritize and manage research budget.

• Oversee design of questionnaires, discussion guides, fielding and analysis of results.

• Create actionable insights based on sound analysis and synthesis of several data sources, transforming data into insights.

• Influence outcomes through compelling deliverables that focus on key insights and recommended actions and outcomes.

About Walgreens and WBA

Walgreens (~~~) is included in the U.S. Retail Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader with a 170-year heritage of caring for communities. WBA's purpose is to create more joyful lives through better health. Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving nearly 10 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services, including those that drive equitable access to care for the nation's medically underserved populations. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms supported by the latest technology to deliver high-quality products and services in communities nationwide."

The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit ~~~/benefits.

"An Equal Opportunity Employer, including disability/veterans".

Job ID: 1463222BR

Title: Senior Manager, Digital Insights

Company Indicator: Walgreens

Employment Type:

Job Function: Marketing

Full Store Address: 433 W VAN BUREN STREET,CHICAGO,IL 60607

Full District Office Address: 433 W VAN BUREN STREET,CHICAGO,IL,60607-00433-04579-2

External Basic Qualifications:

• Bachelor's degree in marketing research, analytics, or related field required with at least four years of market research experience, OR High school diploma/GED with at least seven years of market research experience.

• Extensive experience leading customer qualitative and quantitative research including a variety of research methods such as A&U, segmentation, conjoint, focus groups, shop-alongs and ethnographic work.

• Experience working with consumer trackers (e.g., brand health tracking, Voice of the Customer).

• Experience with media research (e.g., marketing mix, media measurement and testing, ad/creative testing, positioning research).

• Excellent verbal, written and interpersonal communication skills with the ability to influence and collaborate with all levels of the business, both by formal and informal communication.

• At least 2 years of experience contributing to financial decisions in the workplace.

• At least 2 years of direct leadership, indirect leadership, and/or cross functional team leadership.

• Willing to travel up to 5% of the time for business purposes (within state and out of state).

Preferred Qualifications:

• Master's degree

• Retail experience preferred.

• Experience analyzing customer trends

• Experience with market share data / syndicated data

• Experience with web analytics data

• Ability to leverage data from multiple sources to form a story

• Ability to influence decisions with recommendations from analysis

• Experience managing a team of direct reports

• Experience presenting to senior-level leaders

• Experience working in a dynamic multi-disciplined environment juggling multiple projects with different priorities.

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