Senior Copywriter

As a Copywriter Writer you will partner with our Sponsor Marketing squads in Individual Insurance Canada to build marketing campaigns from concept to delivery across a variety of channels. You will be responsible for producing high-quality, engaging, and informative content and creative that aligns with the Manulife brand and the target audiences of our sponsor clients. You will work closely with our cross functional Agile squad team members, marketing, and product to develop and execute user-tested and validated campaign strategies that help drive business results. This is a digitally-focused fast-paced, changing environment where every day brings something new, and innovative ideas are encouraged!

As a Content Creator/Writer you will:

• Develop and execute content and copy that aligns with campaign objectives and strategies, including lead generation, retention, up sell/cross sell, winback, loyalty and awareness programs.

• Create high-quality, engaging and informative content for online and offline channels, including but not limited to integrated multi-tactic campaigns, emails, e-newsletters, B2B and B2C videos, articles, social media and blog posts, print ads, direct mail campaigns and more.

• Deliver a consistently high quality of creative concept/copy and marketing ideas and approaches

• Use SEO best practices to optimize content for search engines where applicable.

• Monitor and analyze content performance metrics such as page views, engagement rates, click-through rates, and conversions to drive business results and help inform future strategies

Job Requirements

• A Bachelor's degree or Diploma in journalism, marketing, communications, or a related field.

• 4+ years of experience in content creation.

• Excellent writing, editing, and proofreading skills with a keen eye for detail and accuracy

• Positive relationship and team-building skills with growth mind set

• Experience in Human Centered Design Thinking is an asset

• Experience in the financial services and insurance sector an asset

• Critical/Analytical skills and ability to draw actionable insights to make data driven decision making

• Experience with social media marketing, email marketing, SEO and other digital marketing channels

• Ability to work independently and collaboratively, manage multiple projects and deadlines, and adapt to changing priorities.

• A positive attitude and an "own it" mindset

What we bring:

• A bold ambition and set of goals to drive transformation in our industry 

• A company recognized by Mediacorp Canada as one of Canada's top 100 employers

• Digital leadership and innovation in the insurance and financial services sector

• A commitment to inclusion and equality, not just in words but in actions

• A commitment to supporting a healthy work life balance for its employees

• A company that leading the industry in mental health supports for its employees and their families with one of the most comprehensive employee mental health benefits programs in Canada

• A leadership team dedicated to your continuous growth and success 

• Our best, everyday 

• Learn more about us here (~~~) ( ~~~ ) 

Manulife has lots of perks including, but not limited to  

• Competitive compensation 

• Retirement Savings Accounts including a RPP (Pension Plan), RRSP (Retirement Savings Plan), and TFSA (Tax Free Savings account) 

• Manulife Share Ownership Program with employer matching 

• Customizable Benefits Package including Health, Dental, Vision, and 100% of Mental Health expenses 

• Financial support for ongoing training, learning, and education 

• An abundance of career paths and opportunities to advance 

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit ~~~ .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact ~~~ .

Primary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$70,350.00 CAD - $117,250.00 CAD

If you are applying for this role outside of the primary location, please contact ~~~ for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact ~~~ for more information about U.S.-specific paid time off provisions.