Senior Analyst Customer Strategy & Owned Media Activation

Job Description:

Job Summary:

We are seeking an experienced and data-driven Senior Analyst to lead the strategic planning, analysis, and optimization of email, push notification, and SMS marketing campaigns. In this role, you will be responsible for developing customer-led owned channel marketing campaigns, providing deep insights into campaign effectiveness, and identifying opportunities for optimization in support of key differentiated Walgreens business lines. You will work closely with cross-functional teams to ensure campaigns are aligned with business objectives and are continuously refined for maximum impact.

The ideal candidate has a background in campaign management, a keen understanding of multichannel marketing, and the ability to translate data into actionable insights that drive business growth. Your expertise will be critical in measuring the performance of marketing campaigns, conducting A/B testing, and refining customer segmentation strategies.

Job Responsibilities:

• Performs, develops and implements operational activities that impact important components / processes of the specified Customer Loyalty & Insights work function, and may include responsibilities in the area of vendor collaboration, pharmacy insights, customer insights, pricing & promotion and/or consumer research such as:

• Developing and executing assigned high profile plans/programs to enhance/maximize consumer awareness, market share and support specified initiatives.

• Engaging and developing analysis for Interpretation of results and analyzing trends.

• Reviewing alignment of functional area strategies with assumed outcomes.

• Monitoring strategies of functional area and recommending / implementing adjustments.

• Contributing in planning and implementing a broad range of activities to meet objectives.

• Developing tactical plans.

• Preparing related program budgets.

• Participating in development of programs that establish and enhance standards.

• Identifying and establishing relationships with internal/external partners.

• Ensures that problematic issues for key initiatives are tracked, summarized and presented to management.

• Anticipates and prevents problems and roadblocks before they occur.

• Collaborates and shares information cross-functionally to improve workflow processes and operational efficiencies. Interacts with internal and external peers and management to share highly complex information related to areas of expertise and/or to gain acceptance of new or enhanced business solutions/initiatives.

• Performs as subject matter advisor to specified area of responsibility and constructively challenges current methods to identify areas of improvement, support established standards and deliver improved results. May design specifications of assigned initiatives and may lead in implementation. Become actively involved, as required, to meet schedules and resolve problems.

• Identifies opportunities and makes appropriate recommendations to improve processes and/or operating efficiencies. May perform as customer advocate.

• Works on variable-sized project and may lead some project work streams, as necessary. Ensures project initiatives are completed within budget and on time to meet business units' needs.

• Communicates effectively and tailors communications appropriately to different audiences.

• Builds knowledge and understanding of the specified area and works with internal/external resources to build confidence in partners and build own abilities within area of responsibility.

• Mentors less experienced team members. May participate in teaching and training members of the work team.

About Walgreens and WBA

Walgreens (~~~) is included in the U.S. Retail Pharmacy and U.S. Healthcare segments of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader with a 170 year heritage of caring for communities. WBA's purpose is to create more joyful lives through better health. Operating nearly 9,000 retail locations across America, Puerto Rico and the U.S. Virgin Islands, Walgreens is proud to be a neighborhood health destination serving nearly 10 million customers each day. Walgreens pharmacists play a critical role in the U.S. healthcare system by providing a wide range of pharmacy and healthcare services, including those that drive equitable access to care for the nation's medically underserved populations. To best meet the needs of customers and patients, Walgreens offers a true omnichannel experience, with fully integrated physical and digital platforms supported by the latest technology to deliver high quality products and services in communities nationwide.

The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit ~~~/benefits

"An Equal Opportunity Employer, including disability/veterans".

Job ID: 1457410BR

Title: Senior Analyst Customer Strategy & Owned Media Activation

Company Indicator: Walgreens

Employment Type:

Job Function: Marketing

Full Store Address: 433 W VAN BUREN STREET,CHICAGO,IL 60607

Full District Office Address: 433 W VAN BUREN STREET,CHICAGO,IL,60607-00433-04579-2

External Basic Qualifications:

• Bachelor's degree and at least 1 year of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis OR High school / GED and at least 4 years of experience in promotions, marketing, retail, analytics, pricing, consumer packaged goods, insights, vendor collaboration, consumer research, inventory, category management and/or business analysis.

• Experience with MS Office Suite.

• Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.

• Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions.

• Experience collaborating with internal and external resources to develop strategies that meet department goals within budget and established timelines.

• Willing to travel up to 10% of the time for business purposes (within state and out of state).

Preferred Qualifications:

• Experience planning and executing email, push, and SMS marketing campaigns

• Familiarity with A/B testing and campaign performance optimization

• Strong communication skills with the ability to present findings to various stakeholders

• Experience establishing & maintaining relationships with individuals at all levels of the organization as well as with vendors

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