Referral Program Manager

Description We are currently seeking a Referral Program Manager to join our detail-oriented team in Los Angeles, California. The primary role will be to develop, implement, and manage an effective referral program for our personal injury (PI) practice. The successful candidate will be expected to maximize revenue potential from lower-value cases, establish and nurture referral partnerships, and collaborate closely with various stakeholders including the intake team and creative teams.

Responsibilities

• Develop a robust referral program and establish referral agreements in compliance with California's ethical and legal standards on fee-sharing.

• Identify, vet, and build a network of potential referral partners such as smaller law firms, solo practitioners, and niche PI firms.

• Maintain and regularly update a centralized database of referral partners, categorizing them by specialization, case acceptance criteria, and geographic region.

• Develop key performance indicators (KPIs) to measure the success of the referral program, monitor and analyze data to identify trends, gaps, and areas for improvement.

• Present monthly and quarterly performance reports to stakeholders.

• Serve as the primary point of contact for all referral partners, organize regular check-ins to ensure satisfaction and alignment with goals.

• Implement personalized outreach strategies, including hosting networking events, webinars, or sending updates about case outcomes.

• Collaborate with internal and external creative teams to design and distribute marketing materials that highlight the value of partnering with the firm.

• Work closely with the intake team to evaluate incoming leads and determine which should be referred out.

• Use CRM systems like Lead Docket to track lead statuses, referrals, and revenue. Requirements - Mastery in CRM systems to effectively manage customer relationships and interactions.

• Proficiency in Lead Development to identify and cultivate potential customers for the business.

• Proficient in Lead Nurture strategies to build relationships with prospective clients even when they are not currently looking to buy a product or service.

• Experience in using Mailchimp for email marketing campaigns, managing subscribers, and analyzing campaign performance.

• Previous experience in a managerial role within the Services industry.

• Strong understanding of the referral marketing process.

• Proven ability to design, implement, and manage a successful referral program.

• Excellent communication and interpersonal skills to effectively work with various teams and stakeholders.

• Strong analytical skills to track the success of the referral program and make necessary improvements.

• Ability to work independently and make decisions under minimal supervision.

• High level of organization and meticulousness to manage multiple tasks and deadlines.

• Capacity to work in a fast-paced environment and adapt to changing business needs. Innovation starts with people.®

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Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit ~~~ for more information.

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