Program Manager, Marketing

We are so glad you are interested in joining Sutter Health!

Organization:

SHSO-Sutter Health System Office - Santa Barbara

Position Overview:

Serves as a business partner to division leaders and takes a data-driven approach to develop and implement effective marketing programs to influence selection of Sutter Health services and products within assigned geography. The Program Manager has responsibility for activating brand and service line campaigns in the local geography and managing marketing initiatives for new programs and services. Leads a team including project manager, designer and writer to develop advertising and marketing activities that support the business priorities of the division.

Job Description :

EDUCATION:

Equivalent experience will be accepted in lieu of the required degree or diploma.

Bachelor's: Business Administration, Computer Science, Marketing, Statistics, or related field

TYPICAL EXPERIENCE:

2 years of recent relevant experience.

SKILLS AND KNOWLEDGE:

In-depth knowledge of the consumer experience, associated technologies, and the process of defining and delivering against an optimal digital customer journey that will drive customer engagement and business growth.

Working knowledge of marketing trends, industry drivers, and the quickly evolving digital/social media environment to provide the necessary analytics, metrics and insights to facilitate informed business decisions while building an understanding of consumer life-cycles and purchasing behavior.

Business acumen, financial expertise, and advanced analytic skills with the proven ability to provide innovative solutions to complex problems and to meet customer-driven business objectives.

Solid analytical, negotiation and project management skills, including the ability to work with staff at all levels of the organization toward successful project development and implementation.

Writing and verbal skills with the ability to articulate a vision, translate complex business ideas into lay terms, and to engage with diverse audiences, including peers, senior management, large external clients and relevant industry conferences.

Competency across a spectrum of computer applications like Microsoft Office suite

Digital marketing analysis and visualization tools, including: Google tool suite, the MOZ suite, Raven, Tableau, Mix Panel, Kiss Metrics and more

Marketing tools such as Google Analytics, Adwords, Optimizely, etc.

Campaign management tools such as Kenshoo and Marin.

Content development using HTML and CSS.

Work independently, as well as be part of the team, while demonstrating organization skills:

Managing multiple priorities/projects simultaneously, sometimes with rapidly changing priorities

Maintaining production schedules

Adhering to strict budgets, and meeting tight and often conflicting deadlines

Create or optimize opportunities that build brand awareness, preference and demand for Sutter Heallth's products and services.

Analyze possible solutions using precedents, existing departmental guidelines and policies, experience and good judgment to identify and solve standard problems.

Build collaborative relationships with peers, other departments, stakeholders, agencies, and vendors to achieve marketing goals and corporate objectives.

Job Shift:

Days

Schedule:

Full Time

Days of the Week:

Monday - Friday

Weekend Requirements:

As Needed

Benefits:

Yes

Unions:

No

Position Status:

Exempt

Weekly Hours:

40

Employee Status:

Regular

Sutter Health is an equal opportunity employer EOE/M/F/Disability/Veterans.

Pay Range is $48.72 to $73.08 / hour

The salary range for this role may vary above or below the posted range as determined by location. This range has not been adjusted for any specific geographic differential applicable by area where the position may be filled. Compensation takes into account several factors including but not limited to a candidate's experience, education, skills, licensure and certifications, department equity, training and organizational needs. Base pay is just one piece of the total rewards program offered by Sutter Health. Eligible roles also qualify for a comprehensive benefits package. ?