Product Director, Professional Promotion - Rheumatology

Johnson & Johnson Innovative Medicine is recruiting for a Product Director, Professional Promotion - Rheumatology, located in Horsham, PA.

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at ~~~/.

For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges. We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued, and our people can reach their potential.

The Product Director, Professional Promotion, is a core member of the brand team accountable for crafting brand strategy and messaging, development of implementation plans, field sales force partnership and strategy, and campaign development for one of J&J's lead assets, TREMFYA®. This position reports to the Group Product Director, HCP Marketing.

Key Responsibilities

• Own the HCP brand strategy, incl. finalization of branded messages, incorporation of new clinical data sets, and collaboration with the Consumer and Access & Customer Experience (ACx) Product Directors on the evolution of brand narrative, field messaging, and cross-channel coordination across personal and non-personal promotion

• Lead the development of HCP launch tactics, based on Rheumatology market understanding, evolution of that market with competitive entrants & internal clinical studies, and an insights development plan

• Shape Field Partnership and Meetings to connect brand strategy to executional excellence and develop customer segmentation approach to increase impact of tactical plan

• Participate and actively provide inputs to cross-functional partners as it relates to launch strategy implementation, including but not limited to, Sales, Medical Affairs, Learning Excellence, Global, Insights, etc.

• Lead and participate in advisory boards, congresses and attend scientific sessions where needed.

• Manage AOR and agency partners, ensuring shared accountability to the brand strategy, rigor in marketing excellence, and exceptional execution of key tactics and deliverables.

• We believe the values that guide our decision-making are guided by Our Credo, and this challenges us to put the needs and well-being of the people we serve first.

Qualifications

Education

• Bachelor's degree required; a MBA is preferred.

Experience and Skills

Required

• A minimum of 5 years business experience, of which at least 3 years of successful and dynamic experience is required - preferably in Marketing, or alternatively also in Sales, Sales Learning & Development, Medical, or related fields.

• Ability to be innovative, strategic, action and outcome oriented, and strong analytically, with excellent overall business insight, is fundamental. Culture-builders are also encouraged to apply.

• Demonstrated excellent leadership and interpersonal skills with a heightened ability to collaborate and work across the marketing and cross-functional teams and with external agency partners.

• Ability to work in Horsham, PA (3 days/week) and travel domestically up to 30%.

Preferred

• Previous Immunology marketing or sales experience with a subcutaneous injected biologic would be advantageous.

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.