Paid Digital Manager, Digital Experience Optimization - Remote

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and equitable. Ready to make a difference? Join us to start Caring. Connecting. Growing together.

You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• As a Manager on the Digital Experience Optimization team, you will help plan, organize, and execute the paid digital media creative and landing page testing roadmap for the Government Programs Paid Digital team along with ensuring content and messaging strategies are deployed

• This role is ideal for someone who is process-driven, passionate about understanding the target audience and has an intuition and desire to improve the customer experience and shopping process for UnitedHealthcare prospects and members through a thoughtful, consumer-centric experience from media to enrollment

• They will be a UnitedHealthcare multi-product specialist working across all lines of business - including but not limited to, Medicare Advantage, Medicare Supplement and Dual Special Needs Plans - and with a variety of business partners and stakeholders to manage the overall Government Programs paid digital experience

• The successful candidate will assist in planning and execution of paid media testing plans by coming up with test ideas based on research, data analysis, and user feedback

• They will assist in the strategic vision of our digital experience and how we can become the #1 digital experience for shopping and enrolling in Medicare plans

• Individual will provide qualitative and quantitative analyses of digital behavior to help drive test recommendations and ideas to improve the customer experience and conversion rates

• They will translate analyses into clearly communicated insights via slides, documents, presentations, and emails to key stakeholders

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 2+ years of experience in conversion rate optimization (websites, landing pages), A/B and multivariate testing, and personalization

• 2+ years of experience in A/B testing tools (e.g., Adobe Target, Optimizely, VWO)

• 2+ years of experience in web analytics tools (e.g., Adobe Analytics, Google Analytics)

• 2+ years of experience in project management tools (e.g., Workfront, JIRA, etc.)

• Solid management experience in directing projects and ensuring work progresses

• Solid communication and presentation skills, with the ability to tell the story to different audiences using data

• Advanced Excel and PowerPoint skills

Preferred Qualifications:

• Experience in Paid Media platforms (e.g., DV360, Google, Meta)

• Experience in Quality Assurance (QA), troubleshooting, and discovering issues/errors

• Experience in Qualitative UX & Survey technologies (e.g., GlassBox, Contentsquare, UserTesting, Qualtrics)

• Experience with content management tools (e.g., Adobe Experience Manager)

• Familiarity or experience with front-end development (e.g., JavaScript, HTML, CSS)

• Solid understanding of UX/UI principles and best practices

• Familiarity with personalization strategies and tools

• Basic digital/graphic design experience (e.g., Figma, Adobe Photoshop)

• Solid foundation of statistical analysis and experimentation concepts; proficiency in statistical calculations concerning controlled experimentation (A/B testing), including sample sizes, statistical power, confidence intervals, statistical significance, etc.

• Passionate about results, consumer experiences, experimentation, and achieving goals and communicating successes

• Able to work independently and meet deliverables on time

• Detail-oriented mindset with a focus on accuracy and quality of work

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, Washington, Washington, D.C. Residents Only: The salary range for this role is $88,000 to $173,200 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you'll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.