Media Buyer

Description

We are seeking a highly skilled and results-driven Social Media and Paid Search Strategy & Deployment Manager commutable to Chadds Ford, PA 4x a week. You will lead the strategic development, execution, and optimization of paid social media and search marketing campaigns. You will collaborate closely with cross-functional teams to create and manage effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others.

Social Media Strategy & Execution:

• Strategy Development: Lead the creation and execution of data-driven social media advertising strategies to achieve business goals, including lead generation, brand awareness, and customer acquisition.

• Platform Management: Manage paid campaigns across all major social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)

• Content Optimization: Work closely with the content team to ensure that paid social ads are optimized with compelling copy, creative assets, and calls to action.

• A/B Testing: Implement and monitor A/B testing strategies to optimize ad performance and continuously improve KPIs (engagement, click-through rate, conversion rate, cost per action/conversion).

• Reporting & Analytics: Collaborate with the Digital Analytics Team on social media campaigns reports, analyzing results, identifying trends, and providing actionable insights for optimization.

Paid Search Strategy & Management:

• Search Campaign Strategy: Lead and manage Google Ads (Search, Display, YouTube) and Bing campaigns, including keyword research, bidding strategies, ad copy creation, and campaign performance monitoring.

• Campaign Optimization: Continuously monitor and optimize paid search campaigns to ensure maximum ROI, focusing on improving Quality Score, click-through rates, and conversion rates.

• Budget Management: Manage and allocate budgets across paid search and social media channels, ensuring effective spend and adherence to financial guidelines.

• Competitive Analysis: Conduct competitor analysis to understand market trends and identify new opportunities for campaign success.

Collaboration & Stakeholder Management:

• Cross-Functional Collaboration: Partner with the content, design, and analytics teams to create and implement effective campaigns that align with overarching marketing strategies.

• Client & Stakeholder Reporting: Provide regular updates to internal stakeholders and clients on campaign progress, budget, and performance metrics.

• Campaign Alignment: Ensure paid search and social strategies align with the overall brand messaging, product launches, and promotional activities.

Innovation & Trends:

• Stay Current: Keep up to date with the latest trends in social media and search marketing to ensure campaigns are innovative, effective, and compliant with platform policies.

• Tool Proficiency: Evaluate and implement new tools or technologies to improve campaign performance and efficiency.

Requirements

Experience: 5+ years of experience in managing paid social media and search campaigns, preferably in an agency or in-house marketing role.

• Platform Expertise: Strong proficiency with advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, Twitter Ads, TikTok Ads, etc.

• Analytics & Reporting: Advanced skills in data analysis and reporting, with the ability to use platforms like Google Analytics, Facebook Insights, and other analytics tools to drive decision-making.

• Creativity & Optimization: Strong understanding of ad copywriting, creative asset development, and A/B testing.

• Project Management: Excellent project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and staying within budget.

• Communication: Strong written and verbal communication skills to effectively present strategies, results, and recommendations to stakeholders.

• Certifications: Google Ads and Facebook Blueprint certifications are a plus.

Preferred Qualifications

• Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field.

• Technical Skills: Familiarity with automation tools (e.g., HubSpot, Hootsuite, Sprout Social), Google Tag Manager, and tracking pixels.

• Creativity: Ability to think creatively to drive engagement through compelling paid campaigns.

• Leadership: Experience mentoring junior team members or leading small teams is a plus.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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