Marketo Administrator

About ETS:

For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.

Our portfolio of trusted measures include

TOEFL®, TOEIC®, GRE® and Praxis®

. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.

With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve.

The Marketo Administrator will primarily be responsible for creating, testing, and maintaining all aspects of our Marketo instance, and all integrated applications. The ideal candidate is a subject matter expert in marketing automation and a professional with business process experience in applying technology to bring about improvements and resolutions.

RESPONSIBILITIES

• Ensure our Marketo instance is best-in-class to support global business requirements, both for corporate B2B and independent B2C/B2B brands.

• Operate, configure, troubleshoot, and administer Marketo as well as configuring 3rd party tools platforms.

• Proactively review and identify areas to increase efficiency with automation.

• Stay on top of marketing automation developments, industry trends, and best practices particularly concerning demand generation and optimized performance and collaborate with the rest of the Email Marketing Channel team on Marketo strategy, architecture, and processes.

• Set up, maintain, and optimize lead scoring models in Marketo.

• Implement quality control procedures to ensure campaigns are executed flawlessly, participate in cross-functional data hygiene/governance initiatives, and maintain data quality for the global marketing database.

• Keep system users informed about system functionality and enhancements.

• Create and maintain detailed documentation, including operational processes, workflows, and training documents.

• Participate in discovery and requirements refinement sessions to uncover Marketing Automation requirements.

• Adhere to ethical standards and comply with the laws and regulations applicable to your job function.

#LI-NA1

#LI-REMOTE

EDUCATION

• Bachelor's degree or equivalent combination of education, training, and experience required

EXPERIENCE

• Adobe Certified Expert- Marketo Engage Business Practitioner highly preferred

• 3+ years of direct accountability for the administration and management of Marketo instance(s).

• 5+ years of overall experience in digital marketing, marketing operations, or related roles.

OTHER SKILLS

• Must be well-versed in Adobe Marketo.

• Data visualization experience required.

• Strong understanding of ~~~, Data Warehouse, Enterprise application systems, and sales/marketing automation.

• Must possess excellent organization and time management skills.

• Excellent written and verbal communication skills

• Proficient in reading and creating process flow charts and diagraM.

• A working knowledge of data retention practices and privacy laws, including CASL, GDPR, and CCPA a plus.

• High level of organizational and project management skills.

• Adept at multitasking under pressure, with the ability to prioritize and handle a variety of projects simultaneously.

• Strong work ethic is a requirement.

• Ability to take initiative in problem-solving and decision-making.

• Success with achieving goals and OKRs.

ETS believes in a Total Rewards philosophy for our employees, and they include:

• Health, Vision, Dental insurance plans to choose from

• Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access!

• Generous PTO and vacation time to balance your work and life

• Additional 8 hours of PTO for volunteer work

• Retirement plan (401(a)) and traditional Roth (403b) with company contribution

• Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

• Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.

• How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you!

• Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.