Marketing Specialist

SUMMARY: Responsible for Marketing Communication activities—Website Management, Technical Documentation, Trade Shows and Advertising.

DUTIES AND RESPONSIBILITIES:

• Marketing Communications
• Identify and monitor market conditions or changes in the industry that may affect sales
• Oversee marketing communications including advertising, white papers, trade shows, and seminars and events
• Marketing Operations
• Conduct product marketing initiatives including:
  • Sales support i.e. product launch, sales training, sales tools, competitive analysis
  • Direct marketing campaigns i.e. lead & prospect generation and qualification
• Drive standardization of marketing templates and resource materials
• Provide direct support to sales team and regional representatives
• Manage marketing and activities
• Develop and manage the marketing budget
• Internet Marketing
• Oversee website design and content
• Lead social media strategy to drive interested customers to our website and to convert them into leads
• Performs other related duties as assigned by management.

SUPERVISORY RESPONSIBILITIES:

• This position supervises one employee.

QUALIFICATIONS:

• Bachelor’s degree from four-year college or university in Marketing or Business preferred. 3-5 years’ experience in technical sales and familiarity with diverse sales channels (i.e.: distributors, representatives, value added remarketers and internet sales) preferred. Technical background within the test and measurement or connector industry a plus.
• Highly computer literate, including knowledge of word processing programs, spreadsheets, internet, e-mail, and customer/sales database tracking programs
• Excellent interpersonal skills and ability to interact with executive level customers and partners. Ability to work collaboratively with other departments to create a results-driven, team-oriented environment. Ability to develop and execute tactical marketing plans.