Marketing Specialist

The role of the Marketing Specialist is to develop and manage email, landing page, and webform assets for lead generation marketing campaigns across Wolters Kluwer Legal & Regulatory U.S. market segments. The position will be responsible for working within a branded and templated system to create and revise a variety of digital assets as well as working within a scheduled marketing workflow. Key functions include email design, landing page design, asset management, and workflow management.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Creating, formatting, and testing all email and landing page materials within pre-designed templates

• Manage email file production, including image sizing and storage, uploading to server, and working within digital asset management procedures to maintain creative files

• Understand and interpret marketing plans to create high-quality email and landing page assets accordingly to the specific instructions that are provided

• Customize marketing assets within a pre-built templated environment that aligns with all branding guidelines

• Create, upload, and manage all asset proofs and proofing feedback from marketing managers via project management system

• Leverage Eloqua tools and resources to maximize quality of marketing materials and functionality

• Closely track workflow steps within project management system - staying consistently on-time with all deliverables

• Engage with key internal stakeholders including marketing execution and segment marketing strategy to ensure go-to-marketing efficiency and effectiveness

• Support overall brand management and the building of brand equity

JOB QUALIFICATIONS

Education: Bachelor's degree with coursework emphasis in Marketing & Advertising strongly preferred

Experience :

• 5+ years of experience with email marketing development in a corporate setting

• 3-5 years of experience with email marketing platform/CRM

• Experience with Eloqua strongly preferred

• Experience with design programs like Photoshop

• Exceptional organization and communication skills

• Ability to multi-task, work within a standardized workflow, and display follow-through and initiative

Other Knowledge, Skills, Abilities or Certifications :

• Strong verbal and written communication

• Strong attention to detail and highly motivated with ability to work independently

TRAVEL REQUIREMENTS

• No domestic travel (0%) may be required for internal meetings or customer conferences.

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.