Marketing Research Analyst

Description

General Information

Req#: 33812175

Name: Research Analyst II

Type: Staffing

Status: {}

Client: CMS Energy

Start: 10/01/2024

End: 12/31/2025

Description

Reason: Vacant Position

Department: Voice of the Cust Non Labor

Job Category: Marketing/Creative

Job Title: Research Analyst II

Duties: The Voice of the Customer team focuses on collecting customer feedback about interactions customers have with the company, customer experiences with a comprehensive portfolio of commercial and residential programs and services, overall brand perceptions of this client, and conducting segmentation and message development research. The team collaborates with internal and external stakeholders including Marketing, Utility Operations, Corporate Communications, Renewable Energy, and Energy Waste Reduction to ensure the client provides an exceptional customer experience.

In this role, you will work within a team setting to develop, implement, and analyze data from research projects designed to assess satisfaction with customer transactions related to utility service and with value added products and services. We'll need you to be passionate about improving customer experiences and proficient in collecting, analyzing, interpreting, and presenting information in a manner that provides actionable recommendation. Primary duties and responsibilities: Develop, implement, manage, and analyze results from studies designed to measure customer satisfaction with program experiences they have with the client.Develop, implement, manage, and analyze results from studies designed to assess the impact on customer experiences of process improvements being considered for operational transactions. Develop and maintain PowerBI dashboards which present results from operational transaction studies. Ability to design, implement, and analyze both quantitative and qualitative research studies to assist decision making by internal clients on various topics. Interact with other members of the research team to include operational and program transaction results into a Voice of the Customer data system .Interact with other departments to develop automated procedures for sample acquisition, survey invitation distribution, and results reporting.

This position will be located at OEP or remote.

Skills: Solid understanding of quantitative and qualitative research techniques with the ability to determine optimal research approaches to meet given objectives. Strong quantitative experince with the ability to independently analyze data, draw sound conclusions, and make appropriate decisions and recommendations. Ability to apply a variety of statistical techniques like cluster analysis, regression, factor analysis, tests for difference, decision trees, etc. Experience with all aspects of customer research project management including proposal development, consultant selection, survey sampling, data collection, data analysis and reporting. Excellent organizational and people skills with an ability to openly convey information to team members in a timely, concise manner Ability to interface with a diverse population, multiple levels of an organization and various business functions. Ability to effectively manage multiple ongoing projects simultaneously .Strong communication and presentation skills both written and verbal. Minimum of three years' experience conducting research and analysis in a business environment.

Keywords

Education: B.A./B.S. or higher, preferably in the fields of Market Research, Marketing, Business, Social Science (with quantitative research experince), Statistics, or other relevant discipline.

Skills and Experience

Required Skills

EXCELLENT VERBAL AND WRITTEN COMMUNICATION SKILLS RESEARCH ANALYSIS

Skills

statistical analysis, chi square, regression, customer segmentation, customer research, spss, Tableau, Data management, BI, data visualization, power bi, analysis

Top Skills Details

statistical analysis,chi square,regression,customer segmentation,customer research,spss

Additional Skills & Qualifications:

-Bachelor's degree in Business, Marketing, Social Sciences or related disciplines

-3 years' experience in quantitative and qualitative research in a business environment with ability to determine optimal research approaches to meet given objectives

-Ability to apply a variety of statistical techniques like cluster analysis, regression, factor analysis, tests for difference, decision trees, etc.

-Experience with all aspects of customer research project management including proposal development, consultant selection, survey sampling, data collection, data analysis and reporting

-Ability to consolidate results from various studies to provide a holistic perspective of the customers point of view

-Excellent organizational and people skills with an ability to openly convey information to team members in a timely, concise manner

-Ability to interface with a diverse population, multiple levels of an organization and various business functions

-Ability to effectively manage multiple ongoing projects simultaneously

-Strong attention to detail, but also the ability to see beyond the details of your own responsibilities and understand broader company goals and strategies.

-Self-motivated, independent, and resourceful

-Proficient in using Microsoft Office programs, PowerBI and SPSS or R analytical software

-Strong communication and presentation skills both written and verbal

-Must be a fit with our team culture

Education

Bachelor's degree in Business, Marketing, Social Sciences or related disciplines

Experience Level

Entry Level

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.