Marketing Manager - Retail

Are you ready for what's next?

Come explore opportunities within Brunswick, a global marine leader (~~~) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview

As part of the talented Navico Group Marketing team, you will be responsible for developing and executing marketing strategies that drive traffic at key retailers such as Amazon, Bass Pro Shops, West Marine, and other national retailers. They will work with Key Account Managers to execute key deliverables and support the overall customer and consumer experience in our retail stores.

At Brunswick, we have passion for our work and a distinct ability to deliver.

• Develop Marketing Strategies : Create comprehensive marketing plans to promote products at brick & mortar and e-commerce retailers, including advertising campaigns, promotions, and in-store displays.

• Coordinate Campaigns : Lead cross-functional teams (including creative & production, merchandising, operations) through the development of creative briefs to ensure flawless execution of retail marketing plans and campaigns across email, social media, and print.

• Optimize Online Experiences: Regularly update online platforms to increase customer engagement, optimize for search performance and grow the business.

• Support Amazon Business Objectives: Work closely with Amazon account managers and brand teams to drive sales and improve product listings.

• Analyze Performance: Track and measure the effectiveness of marketing programs to drive improvement.

• Collaborate with Sales Teams : Work closely with sales teams to align marketing strategies with sales objectives and targets.

• Plan Events : Organize promotional events and in-store activities to engage customers and increase foot traffic.

• Monitor Competitors : Keep an eye on competitor activities and adapt marketing strategies to maintain a competitive edge.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Required Qualifications

• Education : A bachelor's degree in marketing, business, or a related field is required.

• Experience : Previous experience in marketing, especially within the retail sector, is highly valued

• Project Management: Managing all project timeliness and providing solutions when unexpected delays and challenges arise

• Collaboration: Timely responsiveness to client and internal request, and ability to effectively manage multiple assignments and project details against tight timelines.

Preferred Qualifications

• Industry : Experience professionally or personally with fishing and/or boating

• Digital : A strong understanding of ecommerce platforms and how to succeed

• Creative : An ability to create strong creative briefs to develop customer assets

Working Conditions

• 20% travel to retailers, Navico Group offices and tradeshow events, including some weekends.

• Preferred location is Chicago, IL.

Why Brunswick:

Whatever tomorrow brings, we'll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more. In addition, we're proud of being recognized for making a splash with numerous awards!

About Navico Group:

Navico Group is a stand-alone division of Brunswick, the world's largest recreational marine business. Navico Group is the global leader in technology, systems, and solutions for a variety of industries, from Marine & RV to Specialty Vehicles and beyond.

Our broad portfolio consists of the industry's leading brands in Power Systems, Digital Systems, Fishing Systems, and Performance Components including Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Garelick, Lenco, Lowrance, Marinco, MotorGuide, Mastervolt, ProMariner, RELiON, Simrad and Whale.

Our team is committed and driven, every day, to be the most trusted supply partner to the marine and mobile industries...and beyond.

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact ~~~ for support.

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