Marketing Manager - Product Lines

Marketing Manager - Product Lines

Job Ref

2404533

Category

Professional & Business Support

Job Family

Marketing & Communications

Department

MarCom Marketing

Schedule

Full-time

Facility

Shadeland Station

Shadeland Ave

Indianapolis, IN 46256

United States

Shift

Day Job

Hours

Monday - Friday

8:00 am - 5:00 pm

Join Community

Community Health Network was created by our neighbors, for our neighbors. Over 60 years later, "community" is still the heart of our organization. It means providing our neighbors with the best care possible, backed by state-of-the-art technology. It means getting involved in the communities we serve through volunteer opportunities and benefits initiatives. It means ensuring our dedicated caregivers can learn and grow to stay at the top of their fields and to better serve our patients. And above all, it means exceptional care, simply delivered - and we couldn't do it without you.

Make a Difference

The Marketing Manager is responsible for developing, implementing, tracking, and communicating results for primary or specialty care product lines. This position will work closely with the Executive Director of Marketing and other marketing team members, product line leaders, and outside vendors to develop, implement, and optimize marketing plans and campaigns focused on patient acquisition and retention, ultimately advancing the Network's brand position of exceptional care, simply delivered. Marketing plans are research-based and include marketing campaigns that deliver results. The role also provides consultation and analyzes metrics in comparison to local and national benchmarks for best practice.

Exceptional Skills and Qualifications

Applicants for this position should demonstrate the ability to effectively address conflict in a constructive manner with teammates, leadership, and physicians. Applicants can take multiple data points, including consumer research and CRM data, to develop messages that engage the target audience across multiple channels.

• Bachelor's degree with extensive experience required. MBA or advanced degree in business, marketing, healthcare administration or related field a plus.

• 8-10 years of marketing experience, including 3-5 years in a leadership role.

• Healthcare network experience is preferred, but not required.

• Demonstrated results in developing marketing campaigns.

• Strong familiarity with the Indianapolis healthcare market, including competitors, industry, and market-driving forces impacting consumers and physicians.

• Team-oriented professional with proven ability to build relationships.

• Aptitude to adjust and adapt to new and changing situations in the workplace.

• Demonstrated ability in successful communication and networking skills.

• Strong problem-solving skills to act in an innovative and self-directed manner.

• Strong writing, presentation, and one-on-one communication skills.

• Refined project-management skills and organized work habits.

• Experience in identifying and implementing improvement opportunities.

Why Community?

At Community Health Network, we build teams that deliver exceptional care through empathy, communication and collaboration. We consider ALL an integral part of the exceptional patient experience. We PRIIDE ourselves on not having employees but Caregivers. Join our Community as we make a difference in your community.

Caring people apply here.

Community Health Network complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, or sex. Community Health Network does not exclude people or treat them differently because of race, color, national origin, age, disability, or sex.