Acosta Group • Toronto, ON M1R 0E9
Job #2758124423
DESCRIPTION
Marketing & Communications Sr. Manager provides strategic media oversight, public relations management, consultation, and communication management. This individual is responsible for the Mosaic reputation management strategy, including development of earned media programs, corporate marketing, and stakeholder communication programs that position the company appropriately and strengthen its image and brand.
RESPONSABILITÉS
Essential Functions:
exposure to key stakeholder audiences and position us optimally to drive engagement from potential
clients, associates, and investors. Leverage innovative tactics to promote Mosaic's services, capabilities,
thought leadership and expertise; develop materials and coordinate work as needed to support
marketing-related initiatives. Measure and report on outcomes and adjust strategies as needed.
PR and media relations : Leverage traditional and innovative earned media and public relations tactics (in partnership with our PR agency) to promote the company's successes, position executives as industry leaders and thought leaders, promote the company's thought leadership products and successes to advance marketing and business objectives. Develop materials as needed to execute. Measure and report on outcomes and adjust strategies as needed. Lead and manage day to day relationship and communication with our PR agency.
Brand strength: Promote and strengthen the Mosaic brand; ensure brand tone, voice, value proposition and other brand-related messages and visual identity are consistently applied throughout all external communication channels, digital applications, and marketing materials, and major initiatives led by communicators in other parts of the business.
Trusted advisor: Serve as a trusted advisor to Business Intelligence, Client Development, and Business
Development teams to further their efforts to build client and prospective client relationships through
marketing efforts.
Social media: Co-create and co-execute a social media strategy with the internal communications, creative, CST and HR teams; leverage social channels appropriately with compelling storytelling and content to amplify Mosaic's brand, value proposition, and employee value proposition; and to engage associates, prospective associates, and clients. Collaborate with other key stakeholders and content creators across the organization to leverage campaigns, source new content, and ensure consistency in the corporate and client narrative. Measure and report on outcomes and adjust strategies as needed.
Website: Ensure content and messaging are current and accurate at all times; collaborate with other
stakeholders to ensure content meets business needs and maximizes SEO benefits; monitor site
performance and analytics; work with designated agencies and IT too.
LES QUALIFICATIONS
Work Experience Requirements:
3-5 years' of directly related experience in Communication, Marketing, Digital/Social media marketing and/or Integrated Communication.
Proven experience planning, monitoring, and managing departmental budget.
Proven superior organization skills.
Proven strong written and oral communication skills.
Proven exceptional writing skills, well-versed in AP Style
Knowledge, Skills and Abilities Requirements:
Superior knowledge of marketing concepts, tools, and techniques, including modern or emerging channels and marketing productivity tools.
Ability to develop productive and collaborative relationships with internal leaders, including executives, thought leaders, and opinion leaders as well as media relationships and industry specific publications.
Self-motivated; able to make sound decisions based on available information.
About Us: Acosta et Mosaic sont les forces motrices en matière de ventes et de marketing derrière les marques les plus reconnues et éprouvées auprès des principaux détaillants aux États-Unis et au Canada. Nous proposons des services flexibles qui maximisent l'efficacité. Acosta possède le talent et la technologie nécessaires pour élaborer des stratégies axées sur les données, la portée et les relations, afin de mettre en œuvre ces stratégies, ainsi que les outils pour surveiller, suivre et optimiser les résultats basés sur les indicateurs pour les clients et les détaillants. Acosta et ses filiales, de bonne foi, estiment que cette fourchette de rémunération affichée est la fourchette précise pour ce poste au moment de cette publication. Acosta pourrait finalement payer plus ou moins que la fourchette affichée en fonction des qualifications des candidats et des lieux. Cette fourchette peut être modifiée à l'avenir. Acosta et ses filiales sont des employeurs offrant l'égalité des chances. Nous nous engageons à fournir des aménagements pour les personnes handicapées. Si vous avez besoin d'un aménagement, nous travaillerons avec vous pour répondre à vos besoins, dans la mesure requise par la loi. Les déclarations ci-dessus ont pour but de décrire la nature générale et le niveau de travail effectué par les personnes affectées à cette classification. Elles ne doivent pas être interprétées comme une liste exhaustive de toutes les responsabilités, tâches et compétences requises du personnel ainsi classé. Mosaic se réserve le droit de modifier tout ou partie des descriptions de poste à sa discrétion afin de répondre aux besoins de l'entreprise, voire de les dépasser. En soumettant votre candidature, vous acceptez et acceptez la Déclaration de confidentialité d'Acosta et les Conditions d'utilisation.
Acosta, and its subsidiaries, is an Equal Opportunity Employer
Catégorie d'emploi: Marketing
Type de position: Full time
Unité commerciale: Marketing
Échelle salariale: $61,500.00 - $76,900.00
Company: Mosaic Sales Solutions US Operating Co, LLC
Req ID: 2634
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