Marketing Associate, Performance Marketing - NBC Sports Next

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion (~~~) initiatives, coupled with our Corporate Social Responsibility (~~~) work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

NBC Sports Next is where sports and technology intersect. We're a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within our three groups: Youth & Recreational Sports; Golf; and Emerging Media.

At NBC Sports Next, we make playing sports better through innovative technology and immersive experiences for athletes, coaches, players and fans. We equip more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine (~~~/) , the largest youth sports club, league and team management platform; GolfNow (~~~/) , the leading online tee time marketplace and provider of golf course operations technology; GolfPass (~~~/) the ultimate golf membership that connects golfers to exclusive content, tee time credits, and coaching, tips; TeamUnify (~~~/) , swim team management services; and GoMotion (~~~) , sports and fitness business software solutions.

At NBC Sports Next we're fueled by our mission to innovate, create larger-than-life events and connect with sports fans through technology that provides the ultimate in immersive experiences.

The Marketing Associate, Performance Marketing position will play an integral part of the Performance Marketing team executing highly visible campaigns for several key brands across NBC Sports Next. This position will help manage the execution, analysis, and optimization of multiple paid marketing campaigns across several ad platforms. This position will work closely with leadership to identify and manage areas of opportunity to optimize towards primary KPIs and OKRs. The ideal candidate has a foundational knowledge of marketing and social media, with a desire to grow the necessary skills to be a well-rounded performance marketer.

Responsibilities

• Execute and manage paid marketing campaigns that align with business objectives.

• Monitor campaign performance, perform data analysis, and flag opportunities to grow or optimize performance across digital marketing tactics.

• Collaborate with Sr. Manager, Digital Marketing Optimization to develop and execute best in class paid social and search campaigns.

• Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks. Launch campaigns from the ground-up, including research, competitive analysis, audience ideation and technical best-practice by ad platform.

• Other duties and responsibilities as assigned by management.

Basic Requirements

• Bachelors' degree in Marketing or a related field

• A minimum of 1 year of relevant business experience with strong focus on paid search & paid social, or overall social media marketing

• Basic understanding of multiple core advertising platforms such as Google Ads, Facebook Ads Manager, etc. Hands on keyboard experience a plus.

• Proficiency with marketing automation tools, analytics platforms such as GA4, and ad management platforms is preferred. Candidates should stay updated with the latest technologies and trends in digital marketing.

• Basic understanding and application of PPC principles, tools & methodology.

• Excellent analytical, prioritization, organizational, and quantitative skills. Ability to prioritize is essential.

• Proficiency in web analytics tools (e.g. Google Analytics & GA4)

Desired Requirements

• Working knowledge of lead generation tactics and techniques related to B2B marketing and advertising

• Advanced hands-on keyboard experience across multiple core advertising platforms such as Google Ads and Facebook Ads Manager.

• Passion for analytics and digital marketing

Additional Requirements

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

• Must be willing to work in the Orlando, FL office

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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