MARKETING ANALYTICS SPECIALIST

Req #: 242194

Department: HOUSING & FOOD SERVICES

Posting Date: 01/06/2025

Closing Info

Closes On 01/20/2025

Salary: $5,847 per month

Shift: First Shift

Notes

As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here. (~~~)

MARKETING ANALYTICS SPECIALIST

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills, and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits, and natural beauty.

Housing & Food Services (HFS) supports over 10,000 student residents and operates 40+ dining locations on campus. With a team of over 1,200 staff and students, HFS is dedicated to enhancing student life through teamwork and excellent service.

In Housing & Food Services, our DEI statement reads: HFS will become an organization that prioritizes inclusive workplace communities, centered on belonging and opportunity for all staff. All HFS staff must accept responsibility to identify and interrupt biases, privilege, barriers, and power dynamics. We challenge ourselves to engage in open dialogue, active listening, and empathic learning.

The Marketing Analytics Specialist is an important contributor to the marketing of UW Housing & Food Services, through collection and analysis of data, and recommendations of data-driven solutions.

As an auxiliary enterprise, the Department is funded solely by revenue from students and customers who utilize these programs and services, such as on-campus housing, residential dining, retail dining, UW Bay Laurel Catering, summer conference housing, and the Husky Card campus ID card. This position plays a key role in annual and ongoing efforts to market on-campus housing and food services options to the campus community. Effectiveness is achieved by ensuring that marketing tactics reflect ever-evolving trends and best practices, and support the Department's occupancy, resident satisfaction, and business goals.

POSITION PURPOSE In collaboration with the Communications and Marketing team members and HFS partners, this position provides technical and informal collection of data, analysis and recommendations for marketing solutions.

The priority of this role is to assess marketing and communications efforts, and use information to increase student, campus community and stakeholder awareness of and participation in HFS programs and services, in support of the educational mission of the institution. Effectiveness is achieved by being closely attuned to opportunities to inform the story of HFS and the benefits of living and dining on campus that continually emerge in a dynamic environment.

DUTIES AND RESPONSIBILITIES Technical Analytics Extraction and Reporting:

• Use appropriate tools to extract and analyze data generated by HFS website, email and social media.

• Report findings and make recommendations using data visualizations that are easy to understand.

• Collect and report data on a quarterly basis, at minimum; recommend actionable strategies based on findings.

• Understand marketing analytics trends and technologies and implement them as appropriate.

• Ensure that all data-driven recommendations are accessible and compatible with central University systems and platforms.Informal Assessment and Reporting:

• Identify opportunities and conduct assessment of non-technical marketing efforts; including, but not limited to, surveys, interactions, interviews, and discussions with prospective/current students, the campus community, and the general public.

• Report findings and recommend actionable strategy based on findings.Project and Relationship Management:

• Work independently and in collaboration with unit/department/UW partners and stakeholders, to identify opportunities for data collection, conduct analysis, and share findings/recommendations.

• Collaborate with partners and stakeholders to share best practices about collecting and using marketing analytics, including making data-driven decisions to help tell the story of HFS and promote its programs and services.

• Manage multiple projects at any given time and ensure that deliverables are completed on time and within budget. Provide timely and ongoing communication related to the status of projects and plans.

• Utilize negotiation and relationship-building skills to create buy-in from partners and manage changing priorities and project timelines.

• Collaborate with ComMar colleagues to support continual learning and process improvement.

• Identify potential solutions to complex problems and unique issues as they arise.Miscellaneous:

• Ensure that all recommendations follow UW and HFS brand and editorial style guidelines.

• Apply a lens of equity and inclusion to all work.

• Participate in project- and cross-functional teams.

• Perform related duties as assigned to support the mission and strategic initiatives of HFS. IMPACT TO THE UNIVERSITY Providing outstanding student experiences and student learning are at the heart of the University of Washington's mission, and the work of Housing & Food Services contributes directly to this effort. The positive representation of HFS enhances its reputation and our ability to reach our constituents. Communicating about our diverse programs and services that meet the needs of the residents, other UW students, and faculty and staff-including a sense of community, convenience, and value-enhances the campus environment and contributes to revenue for the Department and the University. POSITION COMPLEXITIES The Marketing Analytics Specialist works closely and builds consensus within the Communications and Marketing team and with key stakeholders from across the organization to continually collect and report data, and make marketing recommendations, reflecting a keen attention to inclusivity and accessibility. WORKING CONDITIONS

• Position maintains regular office hours Monday through Friday with occasional requirements to participate in events or meetings outside of regular office hours and/or on-site work schedule. Required to respond to emergencies that occur while on or off duty.

• Work is performed in an open office setting with noise and other distractions. The position may travel to various campus locations with a laptop computer, camera or marketing materials.

• A hybrid arrangement that includes working two days remotely is an option based on supervisor approval. SUPERVISORY RESPONSIBILITIES This position is not assigned supervisory responsibility. REPORTS TO Marketing & Content Strategy Manager. MINIMUM REQUIREMENTS

• Bachelor's degree in marketing, statistics, computer science, design, business or a related field and 2 years of related experience.

• Excellent presentation, verbal, and interpersonal communication skills including communicating effectively with stakeholders and leadership about priorities and deliverables. Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration. ADDITIONAL REQUIREMENTS

• Previous data mining and analysis experience.

• Experience with split testing for web/email/social media.

• Experience using data to establish benchmarks and measure success, including an understanding of substantive engagement metrics.

• Experience working with web/email/social content teams to implement recommended solutions.

• Ability to learn emerging digital tools.

• Excellent attention to detail and accuracy.

• Expert knowledge of technical tools needed for success in the role, including but not limited to:o Website analytics including Google Analyticso Email analyticso Social media scheduling and analyticso Business Intelligence tools, software, and dashboards DESIRED QUALIFICATIONS

• Master's degree in marketing, statistics, computer science, design, business, or a related field.

• Experience working in higher education. CONDITION OF EMPLOYMENT

• A satisfactory outcome from the Reference Check Process is required prior to hire. Application Process: The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select "Apply to this position". Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your "My Jobs" page. If you select to take it later, it will appear on your "My Jobs" page to take when you are access ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.