Manager, Product Lifecycle Marketing

Job Description

Role Summary/Purpose:

This role will be responsible for the wing to wing management of Product Lifecyle Marketing programs across all channels and H&W industries. The person in this role will be responsible for developing and executing campaigns and programs to drive portfolio growth and improve program performance leveraging industry KPI's, Cardholder VOC, and data. This role will partner with provider marketing teams, and other internal business teams to understand their marketing needs to cardholders. This role will also work with various teams across the organization to implement programs and projects.

Our Way of Working

We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities:

• Manage and execute all aspects of lifecycle marketing programs and campaigns to drive cardholder engagement and usage across all channels.

• Compose and maintain program plan, project schedule/timeline, creative briefs, and other project- related materials.

• Serve as the primary program/project manager for your marketing campaigns

• Work with creative agencies on developing collateral for marketing programs and campaigns.

• Manage the creative and data approval process

• Manage legal and compliance requirements for campaigns, programs, and initiatives, including approvals and audit validations

• Manage project budgets and deliver program results to Senior Management

• Communicate with all departments proactively to ensure stakeholders are aligned to campaign deliverables.

• Partner with Performance Marketing, Legal, Compliance, Fair Lending, Analytics and other internal teams to manage campaign development and execution

• Ensure creative direction and overall objective is maintained throughout project

• Monitor program results. Manage and assist the analytics team in preparing weekly, monthly and final program results

• Perform other projects and duties as assigned

Qualifications/Requirements:

• Bachelor's degree OR in lieu of degree, a high school diploma and 5+ years of experience in Marketing

• 2+ years of marketing experience that includes 2+ years of direct, paid social, mobile, and email marketing campaign strategy and execution.

Desired Characteristics:

• Strong experience with customer engagement marketing across email, direct mail channels, online, etc.

• Consumer finance and/or retail marketing experience with an understanding of core financial drivers

• Experience in healthcare marketing a plus

• Ability to work well within campaign management platform tool; inputting key metrics such as budget, strategy, channel, targeting, timelines, etc.

• Self-motivated, creative, strong initiative, and flexible. Ability to drive programs and campaigns in a team environment

• Strong process and project management skills with successful experience influencing and leading cross functional teams

• Able to work in a fast-paced environment and manage multiple projects and key stakeholders/deliverables

• Strong communication skills needed to exchange complex information and interface with cross functional teams both internally and externally

• Positive, high-energy attitude with passion for direct mail and e-marketing

• Ability to analyze data, identify key trends and opportunities and develop improvement opportunities

Grade/Level: 09

The salary range for this position is 60,000.00 - 112,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (~~~) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at ~~~. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing