Lincoln Social Comms and Strategy Manager

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. What will you make today?

As the Lincoln Social Comms & Strategy Manager your role is to lead all aspects of Lincoln social communications including influencer/ambassador programs.

We are seeking a dynamic and experienced Social Media Content and Platform Strategy Manager to join our team. The ideal candidate will be responsible for developing and executing integrated social media content that aligns with the overall brand strategy and drives engagement. This individual will play a key role in championing a strategy, executing a plan for both content creation and management. In addition, this candidate will be responsible for developing and executing influencer marketing strategies, managing multiple brand ambassador teams, and fostering strong relationships with key stakeholders to enhance Lincoln's brand presence in market.

Position is located in Dearborn, MI and travel is expected (less than 20%) to support responsibilities.

What you'll do....

• Create and execute a unified social media strategy to supporte key business objectives.

• Craft compelling content that tells our brand's story, engages our audience, and sparks conversations.

• Monitor trends in social media tools, applications, channels, design, and strategy.

• Evaluate key metrics and adjust our social strategy as needed.

• Create and manage a content calendar that aligns with company initiatives and campaigns.

• Engage with our community by responding to comments and messages in a manner that reflects our brand's voice.

• Collaborate with crossfunctional teams to develop and execute influencer/ambassador marketing campaigns.

• Identify and recruit influencers and brand ambassadors who resonate with Lincoln's target audience and brand values.

• Manage and nurture relationships with influencers, ambassadors, and other external partners to ensure successful marketing initiatives.

• Oversee the planning and execution of events, sponsorships, and other activities involving influencers and brand ambassadors.

• Measure and analyze the performance of influencer and ambassador activities, providing insights and recommendations for continuous improvement.

• Stay updated on industry trends, best practices, and emerging platforms to drive innovation in influencer and ambassador marketing.

Career Benefits

• The Lincoln Social Comms & Strategy role provides a highly visible opportunity to network across all aspects of the Lincoln Organization

• Subject Matter Expert role provides opportunity to help influence the outcome projects and strategies outside of direct responsibility

• Gain a deep understanding of Lincoln U.S. business, brand health and audience strategy

• Serve as a People Leader to help develop and grow leadership skills

You'll Have..

• Bachelor's Degree or equivalent experience

• 5+ years of experience in social media management or related field.

• Experience working in the Luxury market.

Even better, you may have:

• Excellent communication, negotiation, and project management skills.

• Strategic thinker skilled at transforming brand objectives into impactful social media strategies.

• Strong knowledge of social media platforms and digital marketing strategies.

• Experience as a Social Media Manager.

• Experience working with advertising agency.

• Hands-on experience in integrated content production.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, and prescription drug coverage

• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more

• Vehicle discount program for employees and family members, and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year's Day

• Paid time off and the option to purchase additional vacation time.

For a detailed look at our benefits, click here:

2024 New Hire Benefits Summary (~~~)

This position is for a Salary Grade LL6

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, If you need a reasonable accommodation for the online application process due to a disability, please call ~~~

Requisition ID : 35663