Lead Decision Scientist, Web and Digital Analytics

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

CVS Health is seeking a Lead Decision Scientist to join our team. As a Lead Decision Scientist, Web and Digital Analytics, you will drive the next level of growth with CVS Health with a bold new approach to total health; a national direct to consumer healthcare brand reaching millions of prospects and members.

Additionally, you will leverage data analytics to gain deep knowledge of the customer experience, use data and analytics to optimize marketing campaigns, and develop strategies through insights to attract new members and keep our current ones happy and healthy. As a key member of the team, you will bridge the marketing strategy and technical deployment of many different consumer and member journeys across multiple digital touchpoints.

Responsibilities:

• Lead the analysis of web behavior and conversion data using advanced digital measurement tools (including Adobe Customer Journey Analytics)

• Develop and implement comprehensive digital marketing strategies to increase traffic, enhance user engagement, and improve conversion rates

• Develop, launch, measure, and report on A/B and multi-variate tests to improve website performance across key indicators

• Analyze and optimize paid media traffic through website

• Assist in mining data for insights and performance improvement opportunities to continually enhance consumer and member journeys

• Partner with the tag management team to ensure interaction data is tracked by our web analytics tools, as well as deployment of technology to optimize all aspects of a customer's experience

• Engage with marketing stakeholders to understand go-to-market plans and support marketing strategies with data driven insights

• Manage multiple projects using excellent time management and planning skills to ensure on time deployment and high-quality results

• Utilize effective data storytelling techniques to create presentations and content that easily communicates answers to complex problems in a clear and compelling way

• Stay abreast of industry trends and emerging technologies to ensure CVSHremains at the forefront of digital marketing best practices

Required Technical Qualifications:

• 7+ years of relevantanalytics experience

• 5+ years of experience with web analytics tools (Adobe Analytics or Customer Journey Analytics)

• 3+ years of relevant technical experience with an emphasis on writing technical documentation for web analytics, marketing analytics, and cx analytics tool

Required Business Qualifications:

• Directto consumer marketing experience in a digital first business

• High proficiency in web analytics and optimization

• Strong knowledge of Adobe Customer Journey Analytics or Adobe Analytics required

• Knowledge of broader Adobe stack preferred (Experience Platform, Launch, WebSDK,Target, etc.)

• Experience with Liveramp for audience syndication or measurement a plus

• Demonstrated expertise in A/B testing and other optimization methodologies

• Excellent written and verbal communication skills, with the ability to present findings to senior leadership

• In-depth knowledge of SEO, PPC, social media, programmatic media, email marketing, and content marketing

• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint) and data visualization tools such as Tableau or Power BI

• Analyzing large data sets from multiple data sources; SQL programming language. Knowledge of HTML, CSS, and JavaScript is a plus

Education:

• Bachelor's degree or equivalent work experience in Marketing, Statistics, Business Analytics, or related discipline.

• Master's degree preferred

Pay Range

The typical pay range for this role is

$136,217.50 - $267,800.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

For more detailed information on available benefits, please visit Benefits | CVS Health (~~~)

We anticipate the application window for this opening will close on: 09/29/2024

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.