Impact Brand Ambassador

Description:

The Impact Brand Ambassador is responsible for bringing the Credit Union brand to life through captivating content, expressing both the brand's values and marketing initiatives through visual storytelling and reels for the Credit Union's social media channels. This individual will be responsible for representing the Credit Union's brand primarily throughout the state by finding opportunities to showcase the organization's impact within the local government community, strategic partnerships, non-profit entities, and Credit Union members. Additionally, this individual will excel in this position by working closely with the Social Media Manager and other member facing roles to coordinate scheduling of content for social media and other digital communication to ensure brand collaboration is seamless to all target audiences.

NORMAL DAY-TO-DAY WORK

1. Develop monthly schedule of local government locations and events to create engaging and captivating social media content reflective of the Credit Unions' brand that is authentic, instant, and impactful.
2. Collaborate with the Social Media Manager to coordinate schedules of content creation for developing consistency and harmonization of promotional information on the Credit Union's social media platforms.
3. Identify and attend events in which the Credit Union or the Foundation will have a brand presence to create reels, story postings, and photo and video opportunities. Attend local government conferences, local government entities, community sponsorships, grant recipient events, and partnership happenings to create robust content.
4. Promote and represent the Credit Union on social media platforms by participating in videos and photo postings to drive brand awareness and increase social media following.
5. Facilitate engaging conversation on live and/or story features on social platforms by conducting interviews with members of the local government community.
6. Collaborate with Marketing Communication and Creative teams to map out strategic social media initiatives that reflect the Credit Union's engagement with members and impact throughout North Carolina. Coordinate with other member facing departments to identify storytelling opportunities for social media and other digital communication such as On Purpose.
7. Maintain a positive image of the Credit Union's brand identity on social media platforms and within the community. Work with Legal, Risk and Compliance to define and the Credit Union's strategy within social media channels to ensure social media postings follow these policies and procedures.
8. Coordinate social media engagement opportunities for Civic employee ambassadors to assist with content creation.
9. Create engaging content on a weekly basis to be utilized on the Credit Unions' social platforms showcasing interaction and brand awareness while out in the community.

JOB QUALIFICATIONS

Here are a few qualifications you MUST have to be qualified for this position.

1. Minimum of 4 to 6 years in Marketing, including 1 to 3 successfully developing content creation as a social media and/or brand influencer.
2. Experience managing multiple projects/priorities in a fast-paced environment.
3. Software proficient including Microsoft Office (Word, Excel, PowerPoint, Outlook), Adobe Acrobat, Sprout Social, GoPro, video editing application software for iPhones, and other social media management tools.
4. Ability to function in a consumer business office environment and use standard office equipment including but not limited to: Mac/PC, copier, telephone, etc.
5. Ability to lift a minimum of 25 lbs. (file boxes, computer printer).
6. 80% travel required, weekly primarily throughout the state of North Carolina.

Here are a few qualifications we'd LIKE for you to have.

1. BA/BS degree in marketing, digital or internet marketing, public relations, integrated marketing communication management, or related field
2. Experience creating engaging social media content for a major brand.
3. Significant social media followership/reach on personal social platforms.
4. Experience serving as a public relations officer or spokesperson for a company.

OUR CULTURE

Our organization believes we can all do well by doing good. We value the contributions of diverse minds and prioritize the success and wellbeing of our employees. We also believe every person in our organization plays a role in supporting a healthy environment and helping to achieve our goal of prosperity for all. To this end, we recruit bright, energetic, and talented people to be members of our team. In return, we offer a dynamic workplace that presents opportunities for professional advancement and individual growth. We strive to always display integrity, self-awareness, courage, and respect for one another while continuing to seek opportunities to learn. We really believe that when our employees succeed, our community wins.

If you have questions about this position description, please feel welcome to ask. You can reach HR at:

Human Resources

3600 Wake Forest Rd, Raleigh, NC 27609

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Requirements:

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