Enterprise Product Marketing Manager

Enterprise Product Marketing Manager

Cupertino,California,United States

Marketing

The people here at Apple don't just create products - we create the kind of wonder that revolutionizes entire industries. It's the diversity of the people and ideas that inspires the innovation that runs through everything we do! In this role, you will work with a team of experienced product experts to craft compelling product messaging, evangelize Mac's product story in the market, and build effective marketing content and programs to expand the adoption of Mac products in enterprise. You will also serve as the connection point between the enterprise market and Apple - to represent enterprise customer needs and voice their feedback into various product and engineering teams. We are looking for a strong teammate with exceptional communication and creative skills to work cross-functionally with product marketing, developer relations, marcom, PR and sales, to bring the power of Apple products to life for work!

Description

Define and communicate the marketing strategy for Mac products for enterprise customers. Develop and articulate compelling value propositions and messaging, including key customer-facing assets, presentations, product launches, web and marketing guides for the field and routes-to-market channels. Work closely with brand, PR, and sales on go-to-market activities and marketing materials, including new product introductions. Build and implement integrated marketing programs and campaigns to drive end user awareness, preference and adoption of Mac in enterprise. Interpret marketing research and data analytics and apply relevant findings towards messaging, product roadmaps or go-to-market strategy. Be the voice of the customer and partners collecting input for future product development and messaging. Closely follow and monitor emerging market trends to help strategically position Mac for future success in enterprise.

Minimum Qualifications

• 8+ years of B2B product marketing experience in a fast-paced organization.

Key Qualifications

Preferred Qualifications

• Ability to craft compelling, benefit-based positioning, messaging and product differentiation to enterprise customers.

• Expert in developing customer-facing content, through the lens of the customer, with unyielding attention to detail.

• Strong cross-functional collaborator who applies inter-personal skills that encourage partnership and influences others to work together to move things forward.

• Excellent communication, presentation and storytelling skills, with demonstrated ability in building high impact marketing narrative, content and programs.

• A creative problem-solver who thrives in a fast-paced environment with the ability to navigate ambiguity and provide structure around business processes with a positive "can-do" attitude.

• Passion for enterprise businesses and helping users get the most out of the Apple products ecosystem.

• Bachelor's Degree, MBA or equivalent experience.

Education & Experience

Additional Requirements

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (~~~) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

• Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (~~~)

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Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) .

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