Director of Marketing, Segment Marketing, Payment Solutions

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often-that's what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at-all from Day One.

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals-no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we're building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

Job Description

Job Function:

The focus of this position is to support the growth of key vertical segments by executing structured, impactful marketing programs that drive leads and revenue, and ultimately, market share. They will work in tandem with sales leaders and teams to drive channel and business objectives, determine marketing success factors and influence strategy, evaluate revenue and growth opportunities, and work within cross-functional teams as appropriate. Marketing programs may include digital marketing, thought leadership and content, trade show/event marketing, email marketing, brand and awareness efforts, sales promotions, product marketing and lead generation programs.

Job Description:

The position will focus on the marketing strategy and execution for Commercial and Corporate business with focus on mid to Enterprise audiences within the Public Sector and Transit segment with the flexibility to expand to other segments. The position requires a results-oriented individual who can quickly and effectively respond to the ever-changing needs of the business. The ideal candidate is an established marketing professional with proven, hands-on experience in developing and executing marketing programs, tools and pitch collateral, events, and tradeshow management, thought leadership, account-based efforts, and communication support. Experience in the Public Sector is helpful.

Responsibilities include:

• Develop segment industry marketing strategy including industry marketing plan and sales playbook including market dynamic for data and analytics trends and needs of the industry

• Develop marketing programs including email, digital advertising/marketing, social media, webinars, collateral and other stand marketing and advertising related tactics

• Proactively work with U.S. Bank and Elavon's segment sales team to position company as a leader in the Mass Transit and Government industry

• Develop initiatives to support growth and retention for existing accounts within the U.S. Bank and Elavon portfolio

• Develop successful thought-leadership strategies and industry-specific content to support pipeline development and growth

• Delivers impactful lead gen campaigns with immediate and measurable ROI

• Communicates strategy at the business unit management level and gains buy-in

• Analyzes campaign metrics and makes any necessary adjustments; develops campaign/program dashboard monitoring results; determines revenue contribution; provides overall reporting metrics - monthly, quarterly and YTD.

• Research, develop and execute industry business plans including market sizing, addressable market opportunity, competitive positioning and more

• Maintain high level of industry expertise and keep current on important industry trends and evolution

• Effectively manage third-party vendors and contractors for design, copywriting and content creation

• Create dynamic, personalized journeys and engaging digital strategies

Preferred Qualifications

• Enterprise B2B marketing experience a plus

• Public sector background a plus

• 7-10 years of proven demonstrated, progressive experience in planning and executing marketing campaigns.

• Demonstrated experience in developing, implementing, and managing segmentation strategies.

• Strong understanding of campaign and CRM systems (salesforce, marketing cloud, ABM platforms)

• Broad experience/understanding of all facets of marketing. B2B marketing and bank and/or payment experience a plus

• Skill in messaging and value props for a variety of audiences

• Strong analytical thinking and problem-solving skills.

• Proven ability to successfully handle multiple projects and meet critical deadlines in fast-paced, high-pressure environment.

• Team player. Flexible. Excellent Communicator. Results-oriented, service-oriented and with a passion for creativity and innovation.

• Passion to learn, influence and grow.

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (~~~) .

Benefits:

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company's status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS (~~~) EEO poster.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (~~~) .

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $95,285.00 - $112,100.00 - $123,310.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.